|Registered Since||25 Apr 2013|
|Areas of Expertise||Mobile, Online Advertising|
As CMO, Petteri heads business development and strategic marketing at Enreach, a premium publisher focused Big Data company with a mission to reverse the commoditization of display advertising by transforming display advertising into actionable real-time market research. Founded in Scandinavia in 2010, Enreach customers include Sanoma, Alma Media, Aller, MTV Media, Bonnier, Mediekompaniet, Egmont, and Aftonbladet.
With 9 years of experience in mobile and internet technologies, Petteri has focused his career at the intersection of sales, marketing, and technology. He loves the thrill of applying cutting-edge technology in unconventional ways. Petteri has previously held global business development and management team positions at Sumea, Digital Chocolate, Leiki, and Rovio - which he also co-founded.
Education and Qualifications
Petteri holds a MSc degree from Helsinki University of Technology, where he also founded and taught a handful of award-winning graduate and postgraduate courses in high technology entrepreneurship, strategic management, and innovation management.
Petteri has also degrees in pedagogics (HUT's curriculum development) and marketing from Helsinki School of Economics.