|Registered Since||28 May 2013|
|Areas of Expertise||B2B Marketing, Ecommerce, Multichannel Marketing, Online Customer Service, Organic/Natural Search (SEO)|
As CEO of Spreadshirt, Philip Rooke brings a laser focus to delivering a simple and easy customer experience and seasoned experience in scaling business processes to address and deliver precisely what a customer needs and demands.
Philip Rooke launched his career in the internet business starting in media and eventually evolved into a leadership role with leading e-commerce retailer Tesco.com. He developed a finely-honed, customer-centric approach during his 16 years in the industry, where he was part of the team that transitioned Tesco.com into £1 billionin sales, making them one of the most successful retailers in the world across both the food and non-food industries. Philips’s specific expertise has been all about delivering the best customer experience in rapidly growing industry-leading businesses like Tesco.com, SkinStore, and Carlton Television.
The customer-centric approach within a rapidly growing e-commerce firm has been an ideal skill set to bring to the leadership table at Spreadshirt as evidenced by key benchmarks:
In 2012, the company saw record-breaking sales of over 65m euros up 42% from the previous year.
· Sustained annual global growth revenues
· Continuous market share gains
· Constant platform enhancements
· Diversity of product offerings
· Ongoing international expansion and development
Philip joined the Spreadshirt leadership team in 2009 as Vice-President and Managing Director of the Business Unit for Shop Partners and Direct to Customer Business. He moved swiftly through the ranks; by August 2009, he became a member of the Management Board as Chief Marketing Officer. This promotion recognised his commendable efforts in driving a 45% growth rate of the online shop business globally. By May 2011, Philip was promoted to Chief Executive Officer of Spreadshirt. Philip’s ability to build revenues and implement best practices continues to position Spreadshirt as a market leader and a pacesetter in the e-commerce industry.
Spreadshirt, CEO: 2009 to present
Tesco.com, Director & iVillage, UK CEO: 2001-2005