Rachel Buckle

Name	Rachel Buckle
Job Title	Owner
Organization	Online Guru Ltd
Registered Since	17 May 2010
Areas of Expertise	Content Marketing and Strategy, Ecommerce, Email Marketing, Organic/Natural Search (SEO), Web Project Management
Contact Details	Email: Mobile: 07872331085

About Me

Experienced Online Professional with 10 year’s experience.

Key skills include website production, content creation & editorial management, online marketing, online strategy, project management, ecommerce management, analytics SEM & SMM. Proven track record delivering online sales/conversion targets/KPIs. Consistently demonstrate creative flair, innovation, strategic thinking, commercial mind, see the ‘bigger picture’ and technically proficient within a variety of business environments & verticals; B2C and B2B. Forward thinking with real passion and drive for continuous improvements that best suit the needs of specific businesses.

My Links

Twitter

Career History

International Web Manager at Kenwood Ltd
From February 1, 2010 until April 30, 2010.

Co-ordination and management of 25+ websites (including x3 extranet sites) within Kenwood Group to support sales, marketing and communications in key markets.

Online Producer/Publisher at Virgin Media
From July 12, 2009 until October 9, 2009.

Key Achievements: Broke page impression targets for both my channels – key KPI Produced most successful 'Quiz' tool with record breaking views (Travel Channel) Exceeded ecommerce partnership revenues with Experian for the Money Channel

Web & Ecommerce Manager at Beachcomber Tours (Luxury Travel)
From December 18, 2007 until June 30, 2009.

Responsible for driving the online part of the business; driving forward our e-business operations, managing email marketing production, strategy, online marketing, SEO, SEM, web analytic s, agencies and advertising initiatives for both Trade and Direct clients.

Senior Producer at Tiscali (TalkTalk)
From August 18, 2001 until December 15, 2007.

Senior level online website production, publishing and online marketing role in a portal driven arena. Key Achievements: 'Generated over £4 million in revenue' via affiliate, advertising and ecommerce channels. Year-on-year rise in page impressions, revenues and increased advertising spend. Grew and developed core channel; creating a community and loyal users. Responsible for driving, building and marketing over 30 commercial micro-sites

Education and Qualifications

2004 – 2007 – Using Email as a Marketing Tool (PMA), Project Management, Adobe CS3 Photoshop, Web Writing & Journalism course

2001 The Open University - “You Your Computer and the Internet” (T171) – Designed own web page. Learnt sound HTML. Focus on online communities and origins of the internet.

1996-1999 The University of Reading - (2:1) BA Honors degree in the History of Art and Architecture