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About Me

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   Currently the marketing director for lunchtimedeals.com. Select strategic advertising opportunities to reach target consumers and clients. Develop and manage digital and print advertising campaigns including newspapers ads, on-line ads and search marketing advertising.  Direct creative element of all campaigns to ensure maximum impact and consistent brand usage. Previous experience as a audience development manager for the website for a magazine.  Collaborated with a wide range of groups, including edit, sales, production, and promotions to develop compelling digital packages and improve the site experience for users, in addition to achieving an average 17% increase in monthly page views on the website. Conducted multiple Search Engine Marketing campaigns to generate subscriptions and meet guaranteed ad impression numbers for advertisers.  Responsible for managing Essence.com newsletter subscription growth.  Generated subject line content for newsletters and advised newsletter layouts resulting in a 30% average open rate and a 68% click to open rate.