| Name | Rena Bernstein |
|---|---|
| Job Title | Creative Director |
| Organization | Elektrik Ink |
| Member Since | 10 Jun 2009 |
| Areas of Expertise | B2B Marketing, Content Marketing and Strategy, Online Advertising, Strategy and Planning, Web Design |
About Me
I have spent the last 25 years creating smart, strategic and memorable marketing programs with a focus on the integration of digital marketing with a variety of traditional methods.
I have worked in many product and sevice categories including CPG, financial services, personal care products, luxury, and electronics and with firms from large scale consumer accounts such as Pepsi, GE, and Dupont to launching and branding programs for many and mid size and B2B companies.
A campaign's overall marketing strategy, message and character throughout all online and tradtioanl advertising, site design & content and social marketing is what draws in the consumer, creates a sense of trust and builds the relationships and loyalty that brands are built on.
Education and Qualifications
AWARDS: Clio Award, Communication Arts Award, Art Directors Club Award
EXPERIENCE: Elektrik Ink, LLC Creative Director - 1993-present
Developed cross-channel marketing programs for Citibank, Panasonic, The Yale Club,
Riese Restaurants, Rose Art Industries, Sports & Fitness Ventures (Crunch Fitness)
BBDO, Ketchum Advertising, GHBM Advertising 1984-1993
Developed advertising and marketing for Pepsi, GE, Apple, Dupont, Wyeth,
Durkee French Foods, Parents Magazine, Shawmut Bank
EDUCATION: Pratt Institute / MFA program in Visual Communications
School of Visual Arts / Advertising Continuing Education
State University of New York College at Buffalo / BA Commercial Art
