| Name | Richard Andersson |
|---|---|
| Job Title | Head of eCommerce |
| Organization | Abcam plc |
| Member Level | Silver |
| Member Since | 7 Oct 2004 |
| Areas of Expertise | B2B Marketing, Content Marketing and Strategy, E-commerce, Search Marketing - Organic/Natural (SEO), Strategy and Planning |
| Contact Details |
Email:
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About Me
Head of eCommerce, AbCam (2011-
Online marketing manager (consultant), Green Energy Options (2010)
Redesigned the global digital marketing strategy for this B2B-B2B2C energy monitor manufacturer, in order to be the supplier of choice for bespoke devices in volume of utliity companies, energy retailers, VARs, etc.
The strategy entails a complete redesign of traffic acquisition, content conversions, and building relationships with customer and prospects in order to generate leads and offline sales. See http://www.greenenergyoptions.co.uk
Global eMarketing manager at Volvo
- Responsible for global online communications for marketing, corporate and internal purposes towards the distribution network and end-customer globally. Responsible for eCommerce applications and marketing tools for retailer usage towards end-customers. Manage web communication team and virtual network. Responsible for online brand management, and integration online - offline communication.
Regional eBusiness manager at Volvo
- Project manager, content management development, eCommerce applications development, exhibition stand setup and representation, online marketing, corporate and internal communication management.
Business development analysts at Volvo
- Project manager and controller, business opportunity research, competitive analysis, internal communications
Communication manager at SEB Bank & Insurance
- Financial selling & counselling to private customers
Education and Qualifications
- Master of Science degree at School of Economics and Law, Gothenburg (Sweden): focus on International Business
- Bachelor degree at University of Halmstad, Sweden: Focus on International marketing
- Project management diploma for IT and Web communication professionals
- Crises management communication course
- Search engine marketing, Social media, Web 2.0 courses
- Microsoft Office Sharepoint Server (MOSS) & Red Dot content management course
- Omniture, WebTrends and Google AdWords analytics courses
- Online web copywriting diploma with Wizards of Web academy
- Photoshop, AVS, Web design courses: Dreamweaver, Flash
Language Skills:
Swedish mother tongue
English fluent in speaking and writing
French fluent in speaking and writing
Spanish fluent in speaking and decent in writing
German decent in speaking and writing
Armenian beginner
Arabic beginner
