|Job Title||Director of Sales and Marketing|
|Organization||ASL Safety & Security|
|Registered Since||15 Oct 2010|
|Areas of Expertise||Email Marketing, Online Advertising, Social, User Experience and Usability|
Richard began his career in 1995 selling system integration and consulting solutions to the London financial vertical. In 1997 he joined online marketing pioneer NetGravity Inc. (Later Doubleclick Inc.), where he ran AdServer (Enterprise Software) and DART (ASP) sales teams in Europe and the US. The business was eventually acquired by Google Inc for $3.1Bn.
In 2003 he moved to Vio Worldwide, providing technology which addresses productivity and supply chain management issues for major offline publishers and ad agencies. In 2006 Richard moved to Video Content Analysis vendor Ipsotek where he set up the UK sales and marketing team delivering solutions to customers such as the O2 Arena, London Eye, Colt Communications Highways Agency and TfL, entering into strategic partnerships with integrators such as BAE.
Richard is currently Director of Sales and Marketing for ASL, a UK company providing PA/VA life safety systems and 3D Physical Security Information Management (PSIM) and Station Management Systems solutions using an open, distributed architecture to controls subsystems from all major vendors such as Cisco, Bosch, Johnson, Honeywell and Siemens, Verint, Sony etc.
Product Management - Software Usability UI Design
Public speaking, PR
Online advertising, social media, email marketing
Deployment of sales management tools (e.g. Siebel/Salesforce.com/SugarCRM)
Video Analytics, Audio Analytics
Thermal Imaging, RFID
Physical Security Information Management