Richard Lees

Name	Richard Lees
Job Title	Chairman
Organization	dbg
Member Level	Silver
Member Since	9 Sep 2010
Areas of Expertise	E-commerce, Email Marketing, Multichannel Marketing, Strategy and Planning, Web Analytics

About Me

I have over twenty year’s experience of the data market spread across a multi-national career. I originally established myself within the Geographic Information Systems (GIS) arena in Africa. In the early 90’s I spent time working at Standard Bank of South Africa whereI helped build a Single Customer View. This is where I evolved my passion for all things data.

My next step saw me become co-founder of marketing consultancy Intact Solutions, spending 5 years as Managing Director growing the business to become market leader in the provision of database marketing solutions, before selling to South African's largest listed media conglomerate Primedia.

In 2001 I joined Database Group in the UK and subsequently facilitated the purchase of both Database Group and the email division, Database Group Interactive. I’ve recently overseen the rebrand of both companies to bring them under the banner of dbg to reflect the growing importance of what I like to call “Direct, digital and data: The holy trinity”.

My current day to day activities see me working with clients such as Pizza Express, Renault, Travelbag and William Grant and Sons to help them define and implement their marketing strategy. I also contribute to a range of trade publications including; Data Strategy, Database Marketing, Marketing Week and Brand Republic. I’m also a new guest blogger on Econsultancy.