| Name | Rob Graham |
|---|---|
| Job Title | Chief Creative Technologist |
| Organization | Trainingcraft |
| Member Level | Silver |
| Member Since | 27 Feb 2009 |
| Areas of Expertise | E-commerce, Email Marketing, Online Advertising, Social Media, Web Analytics |
| Contact Details |
Email:
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About Me
- Interactive Media Expert
- Corporate Trainer and Workshop Leader
- Over 19 years designing and creating computer-based advertising, education and training products
- Over 12 years as adjunct University professor teaching media development, marketing and business courses
- Over 20 years providing educational support to a wide range of students through collegiate programs, corporate training programs, and private training
- Over 15 years experience developing online based marketing and communication products
- Chief Executive Officer -- Mediactive, Inc & Learningcraft, LLC
- VP of Creative and Technical Training -- The Laredo Group
- Dir. of Production Services -- Enliven, Inc.
- Adjunct Prof. -- University of Massachusetts -- Lowell, Harvard University, Emerson College
Education and Qualifications
- Over 7 years as a online advertising consultant with a focus on rich media and behaviorally targeted marketing
- Author of “Advertising Interactively”, a book exploring the effective creation of interactive marketing tools
- Author of “Fishing From A Barrel”, a book on how behavioral targeting technologies are used to dramatically increase online ad campaign results
- Over 3 years as a monthly columnist for ClickZ.com exploring Streaming and Rich Media technologies
- Over 20 years experience in media production on both Windows and Macintosh based systems.
