|Registered Since||7 Jul 2010|
|Areas of Expertise||B2B Marketing, Ecommerce, Mobile, Multichannel Marketing, Strategy & Operations|
I’m the founder of RockCheetah, a consulting practice that focuses on creating innovative marketing strategies, identifying appropriate technologies and applying efficient operational processes to drive brand value and customer engagement. I work extensively with hotels, destinations, online travel companies and technology providers.
My background comprises numerous roles that have helped me identify effective solutions across organizations with dramatically varied business philosophies. Positions in rooms division, food & beverage, and accounting for destination resorts and luxury hotel properties provided me with a solid operational foundation. My hotel strategic planning & tactical marketing experience covers both pre- & post-opening marketing at the property level, marketing analytics for national sales offices, and marketing & development responsibilities at the corporate level.
Two start-ups helped provide very different perspectives. The first was a sales representation and reservations firm for independent luxury hotels that grew from a single property to a group of 300 hotels, while I oversaw reservations, marketing services and business development. The second introduced the travel industry to dynamic packaging technology and developed patented techniques to interactively source, price, and settle highly complex multi-component packages.
Over the past 15 years I have been deeply involved in aligning eBusiness and distribution technology with marketing and product strategy. I have led supplier account management and product development for a major tour operator with a traditional portfolio of 1,500 properties, an online travel company with 15,000 properties and a Global Distribution System with an automated portfolio of 50,000 properties. I deployed one of the travel industry’s first application servers for a major rental car company, providing direct third parties distribution links. I have also led teams that created industry-leading point of sale advertising, competitive set reporting platforms.
I am also author of the Views from a Corner Suite blog, which allows me to say pretty much whatever I want about any topic interests me at the time.
The best way to describe me is a disciple of the global travel industry.
Views from a Corner Suite Blog
Robert Cole's Views from a Corner Suite Blog
RockCheetah Web Site
Robert Cole's Twitter Stream - @RobertKCole
RockCheetah Facebook Page
Robert Cole's LinkedIn Profile
Education and Qualifications
Bachelor of Science degree from Cornell University's School of Hotel Administration, 1981.