|Job Title||Agent of Change|
|Subscription Level||Small Business|
|Registered Since||12 Sep 2001|
|Areas of Expertise||Multichannel Marketing, Strategy & Operations, User Experience and Usability|
Email:Telephone: +44 20 7193 5150
Mobile: +44 7785114400
Founded IT marketing company Banner Corporation in 1984 following 9 years in international advertising agencies (Interpublic, McCanns & Y&R). Developed Banner Corporation from an advertising agency into a formidable marketing resource unlike any other company in Europe.
Three years ago, Rod co-created Forgather (www.forgather.com) – the events company that’s
behind Snowball www.snowball.net and Collision www.colisn.com amongst others.
Forgather’s mission is to build and develop event properties that enhance people’s lives. According to the post-event research data, it seems to be going pretty well.
Rod’s newest project is 3LA. www.3la.com This is an advisory practice dedicated to quenching complexity and accelerating opportunities born of the ‘technification’ of marketing. 3LA is still in beta and will launch in January 2014.
A fresh approach to events in the post digital era.
Marketing consultancy for a post-advertising era
Digital media planning and buying shop with super snap analysts and SEO expertise.
Forum posts by Roderick Banner
- The Internet has changed PR forever. True or False?, 20 Sep 2001