| Name | Russell Lack |
|---|---|
| Job Title | Solution Area Lead |
| Organization | Making Waves AS |
| Member Level | Bronze |
| Member Since | 19 Nov 2009 |
| Areas of Expertise | Content Marketing and Strategy, Multichannel Marketing, Online Advertising, Web Design, Web Project Management |
About Me
Operational leadership of fast growing Digital Content and Marketing businesses.Content-related specialities: Creative Development, Production, Deal Structure/Business Affairs, Rights & Licensing Management, Online/Offline Distribution, Media/Sponsorship Sales
Marketing-related specialities: Digital Media Planning and Buying, Campaign Design & Strategy, Brand Extensions, Campaign Analytics and Reporting, CRM
Education and Qualifications
BA Hons Philsophy (London)
MBA (BI - Norway) Specialization in Technology Management & Entrepreneurship
