| Name | Sabrina Mach |
|---|---|
| Job Title | Partner |
| Organization | FeraLabs |
| Member Since | 17 Aug 2009 |
| Areas of Expertise | Online Surveys & Research, Site Monitoring & Testing, User Experience and Usability |
About Me
I am a Partner at FeraLabs, a firm specializing in remote usability testing, where I helped build Webnographer, an online tool for remote usability testing.
I have over 5 years experience in market research, design and Human-Computer Interaction.
I am interested in the impact of technology on culture, and how culture impacts the use of new products and ideas.
My Links
FeraLabs
This is the website for our consultancy, which helps clients to understand the behavior of their users.
Webnographer
Webnographer is the tool that FeraLabs has developed for online user research, and remote usability testing. It provides actionable metrics, as well as qualitative data to enable you to improve the users experience on your website.
Education and Qualifications
I have an Msc in Human-Computer Interaction from University College London, and Ba(hons) in Photography and Cultural Studies form the University of East London.
Both degrees bring together my love for technology, art, and philosophy.
