|Job Title||Managing Principal - Acxiom Institute|
|Member Since||19 Jul 2012|
|Areas of Expertise||Multichannel Marketing, Strategy and Planning, Customer Experience, eCRM, Marketing Automation|
A senior marketing executive with over 20 years of experience in marketing/customer-centric business and technology strategies and solutions. Deep experience in automotive, financial services, CPG and high-tech industries. Specific experience includes:
· Customer-centric/CRM business and marketing strategy, development and deployment including: branding; market analysis (product/service, geographies); digital/traditional channel integration; transformation and integration of enterprise-wide people, process, information and technology; solution positioning and sales.
· New product/service development, marketing and sales
· End-to-end marketing operations management (e.g. primary/secondary research and analysis, on-line/off-line channels, campaign and event management, marketing communications, press and analyst relations, team development / management)
· Author and speaker (international industry publications and events)
Industry experience includes: automotive (23 years), CPG (5 years), financial services / insurance (5 years) and healthcare (2 years). International experience includes: EU (France, Germany) and Asia PAC (China, Hong Kong, Japan).
Education and Qualifications
MBA - Marketing and Finance - UW Milwaukee 1989
BSIE Systems Analysis - UW Madison 1984
Certified SR Transformation/ CVM Consultant - IBM 1998