|Job Title||Senior Director Northeast Corporate Sales|
|Registered Since||30 May 2013|
|Areas of Expertise||Content Marketing and Strategy, Email Marketing, Multichannel Marketing, Conversion Rate Optimization, Marketing Automation|
Shawn Cook is the best of both worlds as it relates to Modern Marketing & Sales. Shawn has over 20 years experience in Sales & Marketing and has spent the last 8 years in PR & Marketing Automation. Having lead Sales Organizations of all sizes Shawn understands the importance of the integrated Sales & Marketing Funnel for predictable revenue growth. Having worked in Publishing, Healthcare, Education and SAAS, Shawn is a leader in the principles of Challenger Selling and working with both Sales and Marketing to accomplish 4 very important goals.
1. Be the trusted advisor
2. Win more than you lose
3. Block out the competition
4. Advance the Sales Process