|Member Since||17 Jul 2012|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Community Management, Strategy and Planning, Marketing Automation|
Shawn Elledge, Chief Engagement Officer at DemandCon and the Integrated Marketing Summit (IMS).
Shawn is a more than a career marketer and entrepreneur. He's wired for Demand Generation and Integrated Communications. After years of event leadership as an officer and President of the Kansas City Business Marketing Association, Shawn became a sought-after speaker and presenter at marketing events across the country. Shawn saw a need for a convenient and affordable way for advertising and marketing professionals to stay current with rapidly changing and expanding marketing media and technologies, and how to use that information to help their companies and clients drive revenue rapidly. He developed DemandCon and the Integrated Marketing Summit to meet these needs.
Shawn began his marketing career at 24 as President of Elledge Photographic labs Inc. in Austin TX. Within 5 years, he grew the company from a one man, one client, operation to over 600 active customers and was featured as the fastest growing business in central Texas in 1994 along with Michael Dell of Dell Computers.
After selling Elledge Photographic Labs, Shawn wanted to learn more about lithographic printing and began working for a commercial printer that offered traditional commercial printing and direct mail services. During this time Shawn became aware of the performance measurability issues of direct mail and developed an expertise in digital marketing technologies. Shawn levered and honed his expertise in this emerging marketing arena, working for a series of leading providers in various segments, including Exacttarget, a leading provider of email services; Web Side Story a leading web analytics solution acquired by Omniture; Premier Studios, where he managed online marketing services, including search engine marketing/optimization, web analytics and ROI tracking; Eloqua, a leading Marketing Automation Platform provider where he was responsible for launching a partner program for advertising agencies and CRM providers.
Shawn has served as a board member and President of the Kansas City Business Marketing Association for 7 years, reinforcing the importance of having the right combination of strategy, practices and technology to execute an integrated marketing solution.
DemandCon is the world’s first conference dedicated to managing the complete sales funnel, top to bottom.
Integrated Marketing Summit
About IMS: IMS is the signature summit for marketing and sales professionals in both B-to-B and B-to-C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational for
DemandCon Linkedin Group
DemandCon Linkedin Group focused on B2B sales and marketing best practices and alignment
Integrated Marketing Summit Linkedin Group
Integrated Marketing Summit (IMS) is focused on integrated marketing communications best practices both online and offline.
DemandCon B2B Sales and Marketing twitter account