|Name||Sherri L. McLendon, MA|
|Organization||Professional Moneta Marketing Public Relations / McLendon Bylines|
|Member Since||27 Jan 2013|
|Areas of Expertise||Content Marketing and Strategy, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy and Planning, Online PR|
Sherri L. McLendon, MA, with Professional Moneta Marketing Public Relations, offers inbound marketing public relations and and content strategies to enhance and increase traffic, leads and monetization. Known for a mindfulness approach to public relations practice, she offers her clients more than two decades of professional expertise in journalism, public relations, and marketing. Her content has appeared under the McLendon Bylines brand since 1995.
Professional Moneta Marketing Public Relations
Resources and viewpoints for entrepreneurs and independent practitioners interested in private coaching opportunities. The company is named for Juno Moneta, the ancient Roman money goddess from whom currency takes its name.
McLendon Bylines offers strategic content, publicity, and inbound marketing consulting for Professional Moneta clients and select small businesses and non-profit agencies. On request, we build and lead highly qualified strategic teams.
Education and Qualifications
A professional journalist by training and experience, Sherri holds a respected MA in Journalism and Mass Communications from the Grady College at the University of Georgia, 2004. Today, she specializes in customized content strategies for monetization across platforms, and the creation of inbound marketing public relations systems using models drawn from nature. Due to her comprehensive understanding of the making of news and the flow of resources across mediums and platforms, she is often a resource partner for other practitioners. Her conscious redefinition of public relations practice from a mindfulness perspective sets her apart as a leader in the field. Sherri is the former president of Public Relations Association of Western North Carolina, 2011, 2010, and a 2009 board member. Currently, she is online editor for an internationally syndicated, woman-centered blog platform and functions as a cross-platform content consultant for an independent women's print magazine publication. She has remained an ordained Madonna Minister since 2004, and advocates for women's rights, first amendment freedoms, and ecologically sustainable economy. As a journalist, she worked as a reporter and editorial assistant in daily news, and as content editor and managing editor at competitive community newspapers in the Athens, Ga., and Atlanta metropolitan statistical areas. Her work appears in numerous national and regional publications and magazines, including Dance Magazine and Victoria. Her writing been frequently syndicated by Associated Press and online, and continues to be used as expert source material more than a decade after publication. Additionally, Sherri has worked in marketing capacities since 1993, and in public relations since 1994. Considered an expert in writer's craft, style, and substantive editing, she holds communications skills and English as a Second Language teaching licensure in North Carolina, 2006, and Georgia, 2004. She held graduate teaching assistantships in science journalism and photojournalism at the University of Georgia, where she also studied fiction writing with Judith Ortiz Cofer in 2003.