NameShrinivas Ayyar
Job TitleDirector
OrganizationRBC Worldwide
Member Since30 Oct 2012
Areas of ExpertiseB2B Marketing, Content Marketing and Strategy, Web Analytics, Customer Experience, Marketing Automation

About Me

ENABLING COMPANIES TO BUILD ENDURING BRANDS, MULTIPLY GROWTH & 
OPTIMIZE MEDIA & MARKETING SPENDS. 


I am a brand strategist and digital marketing consultant. I help companies increase market share thru innovative branding. We create, rejuvenate & enable brands to use compelling communication tools in the ever morphing consumer landscape, build communities & engage them thru meaningful conversations. Our initiatives have enabled companies to slash their media spends and yet witness record growth.

2+ DECADES OF CORE COMPETENCE 

I have an experience of more than 25 years in 360 degree brand communications. Set up & managed an accredited advertising agency and digital marketing company with a team strength of more than a hundred. Have led teams to win Advertising Creative Excellence Awards. Created scalable proprietary brand management tools including brand metrics. 

MEDIA, COMMUNICATIONS & NEW MEDIA BANDWIDTH

Taught French and been a foreign language examiner at the Osmania University, Hyderabad, India. Have a passion for radio and have been an independent producer with All India Radio, Doordarshan and Satellite TV Channels. Produced 2000+ hours of on-air content. Enabled setting up media vehicles, conceptualized & launched mainstream Magazines, FM Radio Stations & TV Channels. Rich experience in retail communications- successfully launched scores of retail brands. Tech savvy with a passion for internet, blogs and digital marketing consulting, enabled e-learning modules and widget development.

MULTI INDUSTRY BRAND BUILDING EXPERTISE

Have an expertise of handling more than 300 big, medium and small brands across industries including Healthcare, Real Estate and Constructions, IT, Retail, FMCG, Consumer Durables, Engineering, Media, Services, Fashion, Hospitality, Agri-Business, Digital Marketing, Entertainment, Education, NGO and CSR initiatives. 

Education and Qualifications

I have more than a decade of digital marketing experience. 


I am an online Brand Strategist. As a senior brand consultant, my role encompasses Virtual Brand Strategy, Digital Marketing and Corporate and Retail Brand Governance. I am a Digital Marketing Consultant, Online & Digital Business Consultant, Online & Digital Marketing Consultant, Virtual Business & Marketing Strategy Consultant. I handle Social Media Strategy & am a Social Influence Consultant, Online Reputation Management Consultant, Search and Digital Advertising Consultant , Communications & Media Consultant. I am a Speaker & Trainer.