simon penson

Name	simon penson
Job Title	MD
Organization	Zazzle Media LTD
Member Since	17 Jan 2012
Areas of Expertise	Content Marketing and Strategy, E-commerce, Social Media, Search Marketing - Organic/Natural (SEO), Online PR
Contact Details	Email: Telephone: 01778382713 Address: Zazzle Media LTD, Eventus, Sunderland Road, Market Deeping, Lincs, PE68FD, United Kingdom

About Me

Starting life as a journalist and magazine editor I quickly realised that although the bubble had burst in the late 90s that the shift to web was structural and not cyciical so threw myself headlong into digital content, audience creation and marketing.

The print experience taught me a lot about audience development, specifically around niche interests (which is what the web is all about) and helped me form Zazzle Media - a content led but data based digital marketing agency with SEO and content marketing at its core.

Career History

Founder at Zazzle Media LTD
From March 1, 2009 and still in this role.

I launched Zazzle in response to the poor service we had been receiving client side while working at EMAP. It was clear there was a content led solution that could be transparent in what it did and how it did it and put data at the heart of every decision that was made. I now manage a fast growing team of content, Social Media and SEO consultants, working with some of the most forward thinking businesses from across the world in supplying ROI driven digital marketing services.

Digital Launch Team at Emap / Bauer Media
From February 1, 2007 until February 1, 2009.

When EMAP looked to launch its major brands online they looked for the brightest digital minds around the business. I became part of that team working with the likes of McKinsey, LBi and some of the very first Search Marketing agencies to create a platform fit for multiple brand launches.

Editor at Bauer Media
From January 1, 2003 until February 1, 2007.

I ran two of Bauer/EMAPs biggest niche titles in Max Power and Todays Golfer, overseeing teams of up to 20.