|Member Since||6 May 2011|
|Areas of Expertise||Mobile, Multichannel Marketing, Strategy and Planning, Conversion Rate Optimization, eCRM|
I've joined Accenture in Dec 2006 working within the media consulting division “Accenture Media Management” , which helps clients improve the profitability and efficiency of their individual advertising budgets.
I’ve been in charge of providing media consultancy for a broad client base, supporting clients in: agency review & selection, performance monitoring and media auditing.
In 2009, I also began working for “Accenture Interactive” the Accenture’s digital area focused on clients support achieving more flexible, efficient and scalable ways of reaching customers through SEM and SEO, serving them, and maintaining their loyalty.
Since June 2010 I’ve started working within the Accenture CRM service line, focused on Campaign management projects for customer retention and acquisition.
CRM Consultant at Accenture
Education and Qualifications
Knowledge of the theoretical and methodological tools necessary to analyze and comprehend the process involved in communication, both from the point of view of analysis of the text system, both from the point of view of its social implications. Analysis of the current national and international communication scenarios