NameSimone Bonatelli
Job TitleCunsultant
OrganizationAccenture
Member Since6 May 2011
Areas of ExpertiseMobile, Multichannel Marketing, Strategy and Planning, Conversion Rate Optimization, eCRM

About Me

I've joined Accenture in Dec 2006 working within the media consulting division “Accenture Media Management” , which helps clients improve the profitability and efficiency of their individual advertising budgets.
I’ve been in charge of providing media consultancy for a broad client base, supporting clients in: agency review & selection, performance monitoring and media auditing.
In 2009, I also began working for “Accenture Interactive” the Accenture’s digital area focused on clients support achieving more flexible, efficient and scalable ways of reaching customers through SEM and SEO, serving them, and maintaining their loyalty.
Since June 2010 I’ve started working within the Accenture CRM service line, focused on Campaign management projects for customer retention and acquisition.

Career History

CRM Consultant at Accenture

Within the CRM service line I’m supporting Banking and Telecom clients improve their knowledge about their customers, defining the most appropriate customer data record and delivering effective customer segmentation for online and offline Marketing campaigns. - Data Mining - Campaign Managment - Customer segmentation - Strategy and Planning

Education and Qualifications

Knowledge of the theoretical and methodological tools necessary to analyze and comprehend the process involved in communication, both from the point of view of analysis of the text system, both from the point of view of its social implications. Analysis of the current national and international communication scenarios