| Name | Sophie Dalton |
|---|---|
| Job Title | Marketing Manager |
| Organization | TMP Worldwide |
| Member Since | 16 Feb 2010 |
| Areas of Expertise | B2B Marketing, Content Marketing and Strategy, Multichannel Marketing, Community Management, Strategy and Planning |
About Me
May 2009-present TMP Worldwide
(WC2A)
Interim Marketing Manager (Maternity cover)
Reporting to CEO
- Project managing the delivery of marketing activities within budget and on time, including:
- Corporate brochures, direct marketing pieces and whitepapers
- PR projects (press releases, case studies, interviews and comment)
- Events (sponsored and TMP owned)
- Email campaigns to clients and new business
- Advertising
- Working closely with creative team to evolve the TMP brand and understand the target audience and its motivations
- Project managing the launch, development and content for new corporate website
- Planning and implementation of corporate social media strategy
- Marketing planning for 2009/2010 in line with business objectives, specifically revenue targets
- Working with 3 parties to research, plan and launch a new brand for a the TMP business functions
March 2008- May 2009 TMP Worldwide
(WC2A)
Marketing Executive
Reporting to Marketing Manager
- Project managing the delivery of marketing activities within budget and on time, including:
- All marketing collateral, including sales brochures, DM and thought leadership
- PR projects (press releases, case studies, interviews and comment)
- Website updates
- Intranet updates
- Events (3rd party and TMP owned)
- Email campaigns to clients and new business
- Advertising
- Generating all content for PR, TMP website and customer communications
- Engaging stakeholders and shaping new TMP website (before launch) including working out SEO and SEM strategies
- Working closely with research team to shape and analyse surveys into, finding an angle for press and creating whitepapers as marketing collateral
- Creating competitor information reports for business heads
May 2007-March 2008 PKF (UK) LLP Accountants and Business Advisors
(EC1)
Marketing Executive for Management Consultancy Services
Reporting to Senior Partner within MCS
- Assisting Partners leading 6 different consultancy business offerings with marketing support
- Creation of the departments first integrated marketing schedule
- Organising all internal and external events, adverts, articles, DM and literature
- Updating web content
- Updating and reporting on contact management system
- Writing and distributing weekly internal communication bulletin of MCS marketing activities and objectives
- Tracking marketing expenditure and advising on budget
- Chairing regular Partner meetings to keep momentum and drive marketing forward
August 2006-May 2007 Bureau van Dijk Electronic Publishing
(EC1)
UK Marketing Coordinator (Financial information)
Reporting to the International Marketing Manager, implementing all aspects of UK BvDEP marketing strategy
- Planning campaign for 2007 with senior management
- Design and placement of UK advertisements
- Updating UK website
- Liaising with Product Managers in Brussels to compile update bulletins to employees and clients
- Design and management of all UK email prospect and client campaigns
- High profile exhibition coordination and production of seasonal corporate events for City clients
- Design, data selection, evaluation and writing of all UK mailings
- Assisting with design and production of company literature and product brochures
- UK newsletter composure and distribution
- Reporting of marketing return on investment and liaison with senior managers
September 2005-August 2006 Bureau van Dijk Electronic Publishing
(EC1)
Marketing Executive (Financial information)
Reporting directly to the UK Marketing Manager, supporting all aspects of BvDEP marketing strategy
- Responsibility for exhibitions and client events throughout UK
- Competitor product and service analysis and presentation to sales force
- Creative brainstorming for new promotion techniques
- Analysis of number and type of monthly leads and monthly report collation
- Internal communications design, writing and distribution
- High profile sales case studies
- Press cuttings
- Training literature for new starters
- Support of sales executives
- Compiling sale presentations
- Researching and developing corporate and product promotional items
- Researching and ordering up-to-date lead generation resources
Education and Qualifications
2001-2004 University of Kent at Canterbury
