| Name | Sophy Ashworth |
|---|---|
| Job Title | Group Marketing Director |
| Organization | Reed Business Information |
| Member Since | 21 Apr 2006 |
| Areas of Expertise | Multichannel Marketing, Strategy and Planning, User Experience and Usability, Web Analytics, Web Project Management |
| Contact Details |
Email:
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About Me
Throughout my career, I've been driven by a keen interest the online customer behaviours that drive e-commerce. In the last 15 years I've worked for several media and educational organisations in the UK, USA, China and Australia. My roles have involved setting up, and strengthening online brands, positioning services and products to ensure brand equity delivers revenue, and delivering innovation projects.
Education and Qualifications
Science graduate from Leicester University.
