NameSrideep Mitra
Job TitleCampaign and Market Research Analyst
OrganizationAppLabs
Member LevelBronze
Member Since31 May 2009
Areas of ExpertiseB2B Marketing, Email Marketing, Lead Generation, Online Advertising, Strategy and Planning

About Me

April 2008 -Till Date: Campaign & Market Research Analyst: AppLabs.

  • Presently managing a global research team of 7 members, for developing insight into target campaigns for verticals that has scope of software testing.
  • Conducting secondary market research to understand Software testing and technology trends in by Leveraging resources like Gartner, Forrester, Salesforce.com
  • Designing Lead generation Campaign calendar by coordinating with CxO’, marketing, Business Analysts, Sales team and lead generation team.
  • Extensively involved in Knowledge transfer to lead generation team for campaign execution.
  • Analyzing the campaign performance with analytics to understand ROI & remedial measures in case of divergent results.
  • Updating senior management with weekly campaigns reports presently run across globe.
  • Developing messages for vertical specific campaigns, by understanding specific trends like healthcare.
  • Preparing pre-sales collateral for testing scope in SAP S&D, CRM, Siebel & other Oracle products.
  • Facilitating AppLabs vendor management programme among Fotune1000 and FTSE 250 companies.

Sep 2006 –Mar 2008: Business Development Executive ,UK & Ireland: AppLabs.

·        Leveraging resources like Europe Profile, Eurostar to develop high level IT contacts for prospecting.

·        Involved in Lead generation campaigns and got clients like RBS, British Telecom, Unibet, AXA for AppLabs UK.

·        Successfully facilitated account mining team with closures with Royal Bank of Scotland, DWP, Royal Mail.

·        I drove the initiative of forging alliances with SAP and Oracle SI like AXON CSC, Fujitsu etc.

·        Assisted VP Europe in improving Lead management, Email marketing, Campaign analytics.

·        Awarded 1st prize for white paper “E-mail Marketing matrix” (Now in-house analytic tool)

·        For my continuous innovation in campaigns, I was awarded Champ of the Month 7 times FY-09.

·        Honored for anchoring corporate quiz at AppLabs annual corporate event Akruti-2007.

White Paper Contribution: ICT trends in Continental Europe, Non-Intrusive Customer Feedback, Performance testing scope in Indian Ecommerce market for STEP-AUTO 2008.

Feb’06-Aug’06: Marketing Trainee: Bennett, Coleman & Co. Ltd.

·        Space selling of BCCI publication to 3 strategic PSU’s in coastal India that got us 100000 USD.

·        My team executed a 3 city Trade fair for Educational institutions across AP.

·        Credit management of 5 plus accredited advertising agencies

·        Devising marketing campaigns for “Special Features” for selective industries.

·        Tracking Competition and deriving market insights based on sales and readership analytics.

·        Contributed in conceptualizing and launching “Knowledge Gallery” and Vizag times

Apr’05-Jul’05: Marketing Summer-Internship with Sportz Interactive.

·        Understanding the scope in interactive content outsourcing in US Sports Industry.

·        Analyzing the online advertising spent in US sports industry.

·        Developing a Virtual Directory of Sports and health resources in India.

·        Part of the team for developing an website that is specifically dedicated to sports  in India

May 02’-Jun’03: A.K Mahalik (Infrastructure), Office-assistant.

·        I managed logistics of material and labor to constructions sites

·        Liaison with governments for managing tender, billing & order flow.

 

TECHNICAL SKILLS

 

  • International Software Testing Qualifications Board (ISTQB): Certified in Testing 
  • SAP SD: End user with BCCL (Booking of advertisement, credit control etc).
  • Salesforce.com: End user with AppLabs (Lead management, status management, account mining, marketing campaigns).
  • SAP CRM, Siebel-CRM.7, ATG : Ecommerce suite : Trained in AppLabs
  • Operating System: DOS, Windows 95/98/NT/2000/XP
  • Packages: MSOffice, Tally 4,SPSS

My Links

LinkedIN

SridysQuest

Career History

Campaign & Market Research Analyst at AppLabs
From April 1, 2008 and still in this role.

•Presently managing a global research team of 7 members, for developing insight into target campaigns for verticals that has scope of software testing. •Conducting secondary market research to understand Software testing and technology trends in by Leveraging resources like Gartner, Forrester, Salesforce.com •Designing Lead generation Campaign calendar by coordinating with CxO’, marketing, Business Analysts, Sales team and lead generation team. •Extensively involved in Knowledge transfer to lead generation team for campaign execution. •Analyzing the campaign performance with analytics to understand ROI & remedial measures in case of divergent results. •Updating senior management with weekly campaigns reports presently run across globe. •Developing messages for vertical specific campaigns, by understanding specific trends like healthcare. •Preparing pre-sales collateral for testing scope in SAP S&D, CRM, Siebel & other Oracle products. •Facilitating AppLabs vendor management programme among Fotune1000 and FTSE 250 companies.

Business Development Executive UK & Ireland at AppLabs/IS Integration
From September 1, 2006 and still in this role.

•Leveraging resources like Europe Profile, Eurostar to develop high level IT contacts for prospecting. •Involved in Lead generation campaigns and got clients like RBS, British Telecom, Unibet, AXA for AppLabs UK. •Successfully facilitated account mining team with closures with Royal Bank of Scotland, DWP, Royal Mail. •I drove the initiative of forging alliances with SAP and Oracle SI like AXON CSC, Fujitsu etc. •Assisted VP Europe in improving Lead management, Email marketing, Campaign analytics. •Awarded 1st prize for white paper “E-mail Marketing matrix” (Now in-house analytic tool) •For my continuous innovation in campaigns, I was awarded Champ of the Month 7 times FY-09. •Honored for anchoring corporate quiz at AppLabs annual corporate event Akruti-2007.

Marketing Trainee at Bennett, Coleman & Co. Ltd (The Times Group)
From February 15, 2006 until August 30, 2006.

•Space selling of BCCI publication to 3 strategic PSU’s in coastal India that got us 100000 USD. •My team executed a 3 city Trade fair for Educational institutions across AP. •Credit management of 5 plus accredited advertising agencies •Devising marketing campaigns for “Special Features” for selective industries. •Tracking Competition and deriving market insights based on sales and readership analytics. •Contributed in conceptualizing and launching “Knowledge Gallery” and Vizag times

Marketing Summer-Internship at Sportz Interactive
From April 5, 2005 until July 5, 2005.

•Understanding the scope in interactive content outsourcing in US Sports Industry. •Analyzing the online advertising spent in US sports industry. •Developing a Virtual Directory of Sports and health resources in India. •Part of the team for developing an website that is specifically dedicated to sports in India

Office-assistant at A.K Mahalik (Infrastructure)
From May 2, 2002 until June 3, 2003.

•I managed logistics of material and labor to constructions sites •Liaison with governments for managing tender, billing & order flow.

Education and Qualifications

ACADEMIC QUALIFICATION

 

2007: Advance course in CRM from MDI, Gurgaon. (Aggregate %: First div)

2007: Advanced Course on E-Commerce and IPR from WIPO, Geneva. (Aggregate %: 96)

2004-06: Masters in International Business, GITAM Institute of Foreign Trade, GITAM: (Aggregate %: 69)

1999-2002: Bachelor in Commerce (Accountancy Honours) from Ravenshaw College, Utkal University. (Aggregate %: 74)

1997-1999: Intermediate Commerce from Ravenshaw College, Utkal University (10+2): (Aggregate %: 66)

1997: ICSE (Standard 10), Cambridge School (Aggregate %: 71)

2003: Awarded Grade A and B for reading and writing CIEFL (Aggregate %: 60)