|Job Title||Senior Partner and Web Analytics Evangelist|
|Organization||IIH Nordic - Internet Intelligence House|
|Member Since||4 Oct 2008|
|Areas of Expertise||E-commerce, Online Advertising, User Experience and Usability, Web Analytics, Conversion Rate Optimization|
Address: IIH Nordic, Lille Strandstraede 6, Baghuset 1 sal, Copenhagen, 1254, Denmark
I have worked dedicated with online media for the last 12 years as a consultant and have specialized in motivating the users on the internet.
This skill is based on a dedicated interest in effect measurement, web analytics, online marketing and persuasive design & usability.
Due to this, I have also given guest lectures in eBusiness at both University of Copenhagen and South Denmark in the last couple of years.
Specialist in motivating the users on the internet
Key areas of work
… user behaviour and persuation
… web analytics
… and measurement of effect
… Interwoven targetting & Metatagger
• Website optimization
• Usability, user behavior, persuasive architecture and motivational design
• Online effect measurement and web analytics
Education and Qualifications
Practical working knowlegde with the following online analytics tools:
Webtrends (certified), Yahoo Analytics (certified partner), Google Analytics (certified individual & partner), Adobe SiteCatalyst (Certified), Netminers and Urchin among others.
Certified web analyst from Digital Analytics Association