Stephen Pratley

Name	Stephen Pratley
Job Title	Managing Director
Organization	Shine Marketing
Member Since	22 Jun 2001
Areas of Expertise	Content Marketing and Strategy, E-commerce, Email Marketing, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC)
Contact Details	Telephone: 0208 973 46 Address: Templeton Studios, 114 High Street, Hampton Hill, HAMPTON, Middlesex, TW12 1NT, United Kingdom

About Me

I grew into online marketing on the back of a 7 year career in traditional Direct Marketing, first with Longman, then Claritas.

I started working on online customer acquisition with Claritas in 1999, and then moved into email marketing at e2 Communications and Frontwire, providing campaigns and consultancy for clients such as Debenhams, EMAP, Argos and Direct Wines. I also steered the development of Frontwire's email management tools, bringing offline DM practices and metrics into the fledgling industry.

During 2002-2003 I managed Frontwire's delivery team providing highly targeted campaigns across multiple media with a focus on customer retention, and ROI. I created and delivered some of the first commercially successful video email campaigns, and de-bunked the myth of clickthroughs as a useful performance metric in email marketing.

After 6 Months at Screen Pages, managing several B2C e-commerce businesses I set up Shine Marketing to deliver accountable digital marketing campaigns to B2C clients.