| Name | Steve Jackson |
|---|---|
| Job Title | Chief Analytics Officer |
| Organization | Kwantic Oy |
| Member Since | 19 Aug 2003 |
| Areas of Expertise | E-commerce, Lead Generation, Online Advertising, Strategy and Planning, Web Analytics |
| Contact Details |
Email:
Telephone: +358503435159 |
About Me
Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. His clients include Nokia, Nokia Siemens Networks, Vaisala, KONE, MTV3, Vodafone, Sanoma, Vattenfall and a host of others.
In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009.
He currently serves as Chief Analytics Officer at Kwantic a business optimization agency that uses analytics to increase leads, improve sales, optimize online advertising and ecommerce.
Steve has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.
My Links
Kwantic
English Website
Kwantic (Finland)
Finnish Website
Blog comments by Steve Jackson
- EU cookie law: UK government crumbles?, 26 Mar 2012
- Ashton Kutcher: how not to do social media, 15 Nov 2011
- Ashton Kutcher: how not to do social media, 14 Nov 2011
- Ashton Kutcher: how not to do social media, 14 Nov 2011
Forum posts by Steve Jackson
- Bill Gates, Danny Sullivan - think you work hard and fast? Pah...!, 10 Apr 2006
- Benchmarking Online Conversion Rates - what baselines should you use?, 8 Mar 2006
- Web 2.0 - what's the business case?, 15 Feb 2006
- Web 2.0 - what's the business case?, 14 Feb 2006
- Persuading people to do things, 30 Jan 2006
- Persuading people to do things, 27 Jan 2006
- Congratulations on your redesign!, 26 Jan 2006
- Steve Jackson Interview -- low conversion rates on clothing?, 7 Dec 2005
- traffic conversion rate, 16 Jun 2005
- Acceptable failure rate for online purchase process?, 17 Jan 2005
