NameSteven Gilroy
Job TitleMarketing Exec
OrganizationEaga Plc
Subscription LevelSilver
Registered Since8 Mar 2011
Areas of ExpertiseEmail Marketing, Online Copywriting, Organic/Natural Search (SEO), Web Analytics, Customer Experience
Contact Details
Email:

About Me

Qualified Marketer with over 4 years experience specialising in digital and online marketing. Diploma in Digital Marketing from the Institute of Digital and Direct Marketing (IDM), currently working towards Continual Professional Development award. Full IDM membership.

Career History

Marketing Executive (Online responsibilities) at Carillion Energy Services
From July 1, 2009 and still in this role.

I am currently employed by Carillion Energy Services to deliver the digital elements of various marketing campaigns, including: The Switchover Help Scheme (for the BBC), home insulation, solar PV installation and renewable energy. My main duties involve: • Development and maintenance of all websites, including copy writing, SEO, site analytics and user experience research (including Google webmaster tools and analytics) • PPC and affiliate marketing • Campaign specific micro-sites for lead generation • Preparing briefs for external agencies • Email marketing (newsletters and lead generation) including performance reporting • Production of alternative format material including British Sign Language, Braille, Audio, etc.

E-Communications Technical Advisor, Corporate Marketing Team, at One North East
From August 1, 2008 until June 1, 2009.

My main duties involved: • Management of the main One North East website including keeping all content up to date and copy writing • CMS training for other users • Planning the development of new web initiatives (using external agencies) • Developing sub-sites for teams within the agency, including copy development • Management of the One North East intranet, including user training • Production and development of over 20 different email newsletters on a monthly basis

Education and Qualifications

2011 – 2012         Diploma in Digital Marketing (Dip DigM), Institute of Direct and Digital Marketing

2005 – 2007         NVQ Levels 3&4, Occupational Health & Safety Management (IOSH Graduate level), NEMI, Entrust

2005 - 2009          BA Business Management (Marketing route), University of Northumbria, Newcastle Business School

2003 - 2004          HNC Business and Finance, University of Northumbria, Newcastle Business School

1996 - 1997          Certificate of Higher Education in Marketing, University of Northumbria, Newcastle Business School