|Name||Susan Ennis, APR, CPRC|
|Job Title||President and Founder|
|Organization||EnSpire Communication Consultants|
|Member Since||16 Jan 2009|
|Areas of Expertise||Content Marketing and Strategy, Social Media, Strategy and Planning, Web Project Management, Online PR|
As President of EnSpire Communication Consultants, I promise that we are committed to excellence in everything we do. The following principles guide our actions as we fulfill our responsibilities to our clients, our consultants and our community.
We conduct our business with integrity, striving to be consistent and transparent with all our clients while providing exceptional work. We recognize that clients place a great deal of trust in us, relying on us to protect sensitive and confidential information. We work hard to earn and retain that trust and promise clients that our first responsibility is to them – ALWAYS!
Our consultants play a crucial role in ensuring that clients have access to a broad range of expertise in the many disciplines that come together to produce well-executed communications campaigns and business development programs. We are committed to providing consultants with challenging work, fair compensation, clear direction and respect for their contributions.
We are an integral part of the community in which we live and work. As such, we not only encourage our consultants and our clients to take an active role in the community – we lead by example.
Education and Qualifications
Creativity permeates everything we do and everything we do is guided by a strategic communications plan that focuses on business development objectives. Before developing a plan, we perform an in-depth communications audit. These findings, along with competitive intelligence, client research and an understanding of the organization’s goals, allow us to prepare a plan that includes measurable objectives and a timeline for implementation.
Every strategic plan requires effective implementation and yet, not every organization has in-house resources with the time, experience and skill to manage every project.
This is where EnSpire Communication Consultants can help. We specialize in assembling the talent and managing the processes that result in communications initiatives that drive business development objectives. Whether it’s publishing a newsletter, planning a retreat or launching a Web site, we can manage the project from concept to completion.
When you have a need to visually communicate your message you can rely on EnSpire to assemble the right team and provide creative direction. We have extensive experience guiding the work of graphic designers, video editors and Web masters in order to produce designs that communicate key messages through print or interactive applications.
Your Brand is Your Promise. We approach each creative project with the belief that a brand is much more than a logo or the look of the latest ad campaign – it’s the promise you make every day to your employees, your customers and your stakeholders.
Our expertise includes refining an organization’s brand to reflect its promise – providing direction for logo development, collateral redesign and advertising. That does not mean we are an advertising agency or a marketing firm. Rather, we take the care to do the research and then provide guidance to the people that create ads and collateral materials, resulting in message driven design focused on business development objectives.
The term “Public Relations (or PR)” has evolved to encompass many disciplines including media relations, public advocacy, community relations, event management, crisis communications and on and on …
So … what do we do? First and foremost, we do not put into practice programs that rely on propaganda and spin. Rather, we help organizations open channels of communication with key stakeholders.
Communication, by its very definition, is an exchange of information. It’s a two-way conversation that takes place between an organization and its employees, its customers, its stockholders and others. We communicate to build relationships. We communicate to relay important information. We communicate to establish unity and cooperation.
Our experience lies in creating strategic communications plans that meet the business development objectives of our clients and then identify those PR tactics that will accomplish a return on investment.
Our depth of knowledge and expertise covers:
- Internal and External Communications
- Interactive Communications
- Community Relations
- Public Advocacy
- Issues Management and Crisis Communication
- Media Relations
- Event Management
- Collateral Materials
- Advertising Content
- Newsletter Development