|Job Title||Marketing Communications Manager|
|Organization||Forefront Studio Sdn Bhd|
|Registered Since||20 Oct 2011|
|Areas of Expertise||Affiliate Marketing, Content Marketing and Strategy, Email Marketing, Online Copywriting, Social|
Able to think strategically, make decisions maturely, with a hint of wackiness - Sylvester has a great deal of passion in public relations and he enjoys learning about the ever-changing nature of the subject matter.
He always seeks for opportunities to gain a greater platform to extend his knowledge and professionalism to completely fulfil his job satisfaction.
Prior to joining IACT College, Sylvester worked at a local PR agency partnering with a global creative agencies network. Communication tasks for such international brands as Colgate-Palmolive, Standard Chartered and Wincor Nixdorf have since become his forte.
Sylvester takes accountability on every task assigned and he takes every assignment very seriously.
For instance, he helped one of the top Malaysian jewellers to generate a 120 times ROI (PR Value against agency fees) in a rebranding exercise, throughout a period of 3 months. Sylvester was also on an international sports event account that successfully generated a double-digit million USD PR value throughout a 6-month project.
Forefront Studio Sdn Bhd
Forefront is a Malaysian homegrown full-fledge creative agency and a specialist in digital marketing; providing its clients such solutions as digital and interactive marketing, holistic branding, and communications strategic council. Igniting Brands of it
Marketing Communications Manager at Forefront Studio Sdn Bhd
From July 2, 2012 and still in this role.
Marketing Communications Executive at IACT College
From September 5, 2011 until June 29, 2012.
Public Relations Executive at Essence Communications
From October 18, 2010 until August 31, 2011.
Manager, Corporate Communication and System Development at Kaison Furnishing
From August 1, 2009 until September 7, 2010.
Education and Qualifications
Graduated from Curtin University of Technology Sarawak Campus, Sylvester possesses a Bachelor of Commerce degree majoring in Marketing & Public Relations. He was in the Accounting Student Charter Conference 2007 organising committee and held the position of Publicity Officer.
Prior to receiving his tertiary education, Sylvester studied in Sabah Tshung Tsin Secondary School - a Chinese Independent High School ranked 4th out of 60 such high schools in Malaysia (as at year 2006). Sylvester was majoring in Commerce and obtained such certificates as UEC, SPM (Malaysian GCE O-level equivalent) and LCCI level 2. Sylvester was an ordinary member Tshung Tsin Publishing Club and also an IT columnist contributing to the School's quarterly magazine "Voices of Tshung Tsin".