|Job Title||Marketing Executive - Specialist Awards|
|Organization||The CAM Foundation|
|Registered Since||5 Oct 2010|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Organic/Natural Search (SEO), Community Management, Web Analytics|
I am a multi-faceted marketer who prides himself on his 360 degree thinking when approaching marketing and pretty much everything. I am a firm believer that marketing is much more of a philosophy than a department.
I have a breadth of experience in all aspects of marketing and have in recent years developed and implemented fully integrated digital campaigns and customer engagement through social media.
I started my career within a multinational engineering firm, cutting my teeth on traditional marketing such as corporate sponsorship, POS material, literature development and internal communications. I was promoted from assistant to executive after a short spell and progressed to developing the product portfolio and managing the brand in different markets.
I have now worked for a leading global marketing institute for over 3 years, developing the organisation's digital communications and adding value with strategic thinking and efficient tactical implementation. For the last 18 months, i have been working on the institute's specialist awards brand and have managed the entire marketing process.
I chose marketing as this has been something that has also resonating with me throughout my life, even though i only catergorised it during my university years. I have been fortunate to grow up using technology and have always had a fascination. This has gifted me with an ability to utilise digital marketing channels as these are purely relevent channels to deploy exisiting marketing strategies and communicate engaging messages.
A blog of my random musings on marketing, films, tv and anything that comes to mind
Marketing Executive - Specialist Awards at The CAM Foundation
From September 1, 2009 and still in this role.
Marketing Executive - Education at The Chartered Institute of Marketing
From September 3, 2007 and still in this role.
Sales & Marketing Executive EMEA at Budget Rent A Car
From January 1, 2006 until August 31, 2006.
Marketing Executive at John Guest Limited
From February 1, 2005 until December 23, 2006.
Marketing Assistant at John Guest Limited
From June 5, 2004 until February 1, 2005.
Education and Qualifications
Business Management (Marketing) Bsc Hons - achieved 2:1 with 74% for my dissertation (How contentious an issue is Internet Security for Consumer Behaviour on the Web) in 2004.
I have completed numerous professional training courses covering writing on the web, SEO advanced, Google Analytics Intermediate, Direct Marketing Masterclass.
I am currently completing the final units of the CIM Professional Diploma in Marketing.