|Organization||In the Round Communications|
|Registered Since||6 Dec 2012|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Social, Community Management, Online PR|
Terri Lynam led the delivery the successful UK wide London 2012 Travel behaviour change marketing communications campaign for the Olympic Delivery Authority and Transport for London across the UK, receiving high accolade for achieving behaviour change during the Games of some 35%. With over 10 years experience running behaviour change campaigns on health and safety, the environment/climate change, transport and sustainable travel, she is now Director of In the Round Communications advising organisations on legacy and how to apply multi channel marketing communication principles to everyday transport problems.
She has managed large and small scale programs that are based on 360 degree channel use. Her passion is utilising social media to engage properly with target audiences however is highly proficient at utilising PR, advertising, CRM, digital and other communication channels to enhance engagement and build brands. She has also run and advised on many B2B communication programmes including the Travel advice for business programme for London 2012 and several successful programmes for WorkCover NSW, a health and safety organisation in need of engaging with their business clients differently.
Terri was managed all aspects of campaign development and design including the redesign of websites, branding as well as media and PR planning and is well practiced with working in highly political environments with many key and diverse stakeholders.
Her mantra is to Engage - Motivate - Inspire - Change and wants to work with organisations who have the same aspiration.
Education and Qualifications
Bachelor of Business and Hotel Management specialising in Marketing, Event managemnt and human resources
Graduate Diploma of Legal studies specialising in commerical and government law
Member of Chartered Institute of Public Relations
Associate Member of Chartered Institue of Marketing
Board Member of ACT TravelWise