NameTim Davis
Job TitleFounder
OrganizationElicit Consultancy Ltd
Subscription LevelSilver
Registered Since11 Oct 2006
Areas of ExpertiseMobile, Multichannel Marketing, Online Advertising, Community Management, Strategy & Operations
Contact Details
Email:
Telephone: 01342 836734
Mobile: 07799 695560

About Me

I've spent a quarter of a century providing accountable media solutions to clients whose business success or failure is dependent on accurate quantification of marketing & advertising performance.

A strategic planner with the ability to see "the big picture"... and a data planner who is not afraid to roll his sleeves up and get stuck into the dirty detail - A specialist in the generation and evaluation of response.

For the last dozen years, my focus has been on the integration of emerging media channels with traditional media. Understanding how search works in combination with on and offline media to deliver qualified web traffic has been fundamental to my approach.

Assimilation of the mobile internet within the communications mix will be a key factor in establishing competitive advantage between now and 2012.

My Links

Elicit Consultancy website

LinkedIn profile

Career History

Consultant Head of interactive at billetts
From April 1, 2008 until December 31, 2008.

Providing an independent objective assessment of agency digital media buying efficiency and planning effectiveness and interactive communications strategy (including Search)

Founder at Elicit Consultancy Ltd
From March 1, 2006 and still in this role.

The range of services offered reflect a personal philosophy - let's call it Elicitation - which is defined as: "Initiating, developing and facilitating sustainable commercial interaction with identifiable individual consumers...profitably" Services to advertisers, agencies and media owners may include: *Data planning & customer segmentation *Target audience definition *Channel & Media mix optimisation *Media performance evaluation *ROI forecasting

Head of Direct & Data Planning at MEC interaction
From June 1, 2000 until February 28, 2006.

Responsibility for media strategy and response evaluation for advertisers seeking a quantifiable return on their marketing investment. Channel planning and budget allocation, including integration of digital and online channels with offline media.

Head of Direct at OMD
From June 1, 1999 until May 30, 2000.

Director of Advertising agency BMPDDB and Head of Direct for media independent OMD UK with responsibility for the cost-effectiveness of key advertiser marketing campaigns. Established new company, OMD Optimum Action - a joint venture between OMD UK and WWAV Rapp Collins media, creating a brand-literate direct media buying capability.

Director at CIA UK (later CIAMedianetwork)
From October 1, 1993 until December 1, 1997.

Departmental responsibility for direct media division - CIA Direct. Oversaw the integration of London Media's clients and personnel and exportation of direct marketing expertise across the organisation.