|Organization||Elicit Consultancy Ltd|
|Registered Since||11 Oct 2006|
|Areas of Expertise||Mobile, Multichannel Marketing, Online Advertising, Community Management, Strategy & Operations|
Email:Telephone: 01342 836734
Mobile: 07799 695560
I've spent a quarter of a century providing accountable media solutions to clients whose business success or failure is dependent on accurate quantification of marketing & advertising performance.
A strategic planner with the ability to see "the big picture"... and a data planner who is not afraid to roll his sleeves up and get stuck into the dirty detail - A specialist in the generation and evaluation of response.
For the last dozen years, my focus has been on the integration of emerging media channels with traditional media. Understanding how search works in combination with on and offline media to deliver qualified web traffic has been fundamental to my approach.
Assimilation of the mobile internet within the communications mix will be a key factor in establishing competitive advantage between now and 2012.
Consultant Head of interactive at billetts
From April 1, 2008 until December 31, 2008.
Founder at Elicit Consultancy Ltd
From March 1, 2006 and still in this role.
Head of Direct & Data Planning at MEC interaction
From June 1, 2000 until February 28, 2006.
Head of Direct at OMD
From June 1, 1999 until May 30, 2000.
Director at CIA UK (later CIAMedianetwork)
From October 1, 1993 until December 1, 1997.