| Name | Tim Leighton-Boyce |
|---|---|
| Job Title | Analyst |
| Organization | CxFocus |
| Member Since | 8 Mar 2005 |
| Areas of Expertise | E-commerce, Web Analytics |
| Contact Details |
Email:
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About Me
- Started in retail and mail order back at the end of the seventies.
- Spent a while in magazine publishing.
- Got involve in creating web sites in 1994. Launched an early user-generated guide to the UK (now in its second decade, though I have no connection with it). Worked on early online promotions and even experimental online shops for various clients. Spent a lot of time trying to track visitors, as opposed to 'hits', using the log file analysis tools of the time.
- These days I have combined two strands from my career:
- Mail order customer experience from my retailing days
- On-line user experience and web analytics from my long on-line history to offer consultancy and analytics services to small/medium retailers.
- I usually work on a retainer basis on projects lasting months or years, but I also work on shorter engagements providing e-commerce site audits and analytics mentoring.
- Given my holistic approach to e-commerce I have a strong involvement in Usability, SEO and SEM, but with all but the smaller clients I work in conjunction with agencies specialising in those fields.
My Links
E-commerce and Customer Experience Blog
Advice for ecommerce retailers on how to increase revenue by using analytics, surveys and usability tests to improve customer experience and the effectiveness of their marketing.
Blog comments by Tim Leighton-Boyce
- Useful e-commerce trends: the promo strip, 10 Feb 2012
- Useful e-commerce trends: the promo strip, 9 Feb 2012
- Christmas 2011 e-commerce stats round up, 6 Jan 2012
- How to steal some 'not provided' data back from Google, 21 Dec 2011
- How to steal some 'not provided' data back from Google, 23 Nov 2011
- How to steal some 'not provided' data back from Google, 23 Nov 2011
- iPad conversion rates twice as high as desktop: stats, 16 Nov 2011
- Tracking social media activity on and off your website, 8 Nov 2011
- Tracking social media activity on and off your website, 8 Nov 2011
- Introducing ‘Project Arachnid’: Econsultancy’s real-time data visualisation tool, 25 Aug 2011
Forum posts by Tim Leighton-Boyce
- Google Analytics - Transactions, 2 Dec 2008
- Hitwise Data, 23 Jan 2008
- Hitwise Data, 22 Jan 2008
- Good book about Google Analytics, 22 Jan 2008
- E-Commerce Design Patterns, 15 May 2006
- Fire all your marketing staff – you don’t need them, 12 May 2006
- E-Commerce Design Patterns, 10 May 2006
- Benchmarking Online Conversion Rates - what baselines should you use?, 6 Mar 2006
- Electronics manufacturers' separate pricing for etailers, 15 Dec 2005
- Steve Jackson Interview -- low conversion rates on clothing?, 15 Dec 2005
