| Name | Tim Roe |
|---|---|
| Job Title | Director of Data and Deliverability |
| Organization | Redeye International |
| Member Level | Platinum |
| Member Since | 8 Feb 2008 |
| Areas of Expertise | Email Marketing, Legal and Regulations, Strategy and Planning, Web Analytics, eCRM |
| Contact Details |
Email:
Telephone: 01908 340998 |
About Me
Tim has over 20 years direct marketing experience, both on client and agency side. Since 2003 he has focused on the online environment, first in PPC and since 2004 in email marketing, first with e-rm, and then Redeye International.
Tim has helped many client companies improve their online segmentation strategy, leading to improved deliverability and ultimately increasing the effectiveness of the email channel.
Tim’s current focus is the development and use of online engagement segmentation to optimise and improve clients ROI from email.
Tim’s experience covers a number of vertical markets; clients include Interflora, Bourne Leisure, Monarch Airlines, Hotel Chocolat, Kwik Fit Insurance, Npower, Scottish Widows and William Hill.
Tim has spoken at a number of seminars and industry events such as the IDMF and Ad Tec.
Tim is involved with the Best Practice and Legal hub of the DMA (email)
Blog posts and comments by Tim Roe
- How will the new “cookie” tracking regulations affect email?, 17 May 2012
- How will the new “cookie” tracking regulations affect email?, 17 May 2012
- Is time running out for email append?, 8 May 2012
- Is time running out for email append?, 3 May 2012
- Email delivery rates drop 6% to 76.5% in the second half of 2011, 21 Mar 2012
- Four ways managing frequency can make money from email in 2012 , 16 Jan 2012
- Four ways managing frequency can make money from email in 2012 , 9 Jan 2012
- A five point checklist for Christmas email campaigns, 24 Oct 2011
- Hotmail declares war on newsletters, 17 Oct 2011
- Hotmail declares war on newsletters, 7 Oct 2011
Forum posts by Tim Roe
- Testing Emails for Spam Triggers, 8 Feb 2008
