| Name | Tim Roe |
|---|---|
| Job Title | Director of Data and Deliverability |
| Organization | Redeye International |
| Subscription Level | Platinum |
| Registered Since | 8 Feb 2008 |
| Areas of Expertise | Email Marketing, Legal and Regulations, Strategy & Operations, Web Analytics, eCRM |
| Contact Details |
Email:
Telephone: 01908 340998 |
About Me
Tim has over 20 years direct marketing experience, both on client and agency side. Since 2003 he has focused on the online environment, first in PPC and since 2004 in email marketing, first with e-rm, and then Redeye International.
Tim has helped many client companies improve their online segmentation strategy, leading to improved deliverability and ultimately increasing the effectiveness of the email channel.
Tim’s current focus is the development and use of online engagement segmentation to optimise and improve clients ROI from email.
Tim’s experience covers a number of vertical markets; clients include Interflora, Bourne Leisure, Monarch Airlines, Hotel Chocolat, Kwik Fit Insurance, Npower, Scottish Widows and William Hill.
Tim has spoken at a number of seminars and industry events such as the IDMF and Ad Tec.
Tim is involved with the Best Practice and Legal hub of the DMA (email)
Blog posts and comments by Tim Roe
- Hotmail WLSRD. Email marketers, be afraid, be very afraid!!, 9 May 2013
- How to get your emails into the Hotmail inbox. Step one: welcome new subscribers, 8 May 2013
- How to be a spammer: five golden rules, 8 Apr 2013
- How to be a spammer: five golden rules, 5 Apr 2013
- Hotmail WLSRD. Email marketers, be afraid, be very afraid!!, 9 Mar 2013
- Hotmail WLSRD. Email marketers, be afraid, be very afraid!!, 6 Mar 2013
- Hotmail WLSRD. Email marketers, be afraid, be very afraid!!, 6 Mar 2013
- Permission email marketing, it’s what we do isn’t it?, 11 Feb 2013
- 20+ examples of EU cookie law 'compliance', 28 Jun 2012
- 20+ examples of EU cookie law 'compliance', 28 Jun 2012
Forum posts by Tim Roe
- Testing Emails for Spam Triggers, 8 Feb 2008
