|Member Since||18 Mar 2009|
|Areas of Expertise||B2B Marketing, E-commerce, Mobile, Multichannel Marketing, Strategy and Planning|
Email:Mobile: +1 914 815 6178
Tina Whitfield is CEO of EquisGlobal, a consultancy providing guidance on the mobile ecosystem. Most recently, she authored a comprehensive report - The Ultimage Guide to Location Based Services - covering the ecosystem players in location-based search technologies and advertising for mobile. Tina served as an executive consultant to Verizon Wireless, AT&T Interactive, and MyShape.com. Previously, Tina was appointed vice president of marketing for the much beloved Vindigo. Her knowledge is backed by 20 years of marketing, business development, and engineering management experience in San Diego's Telecom Valley and the Bay Area's Silicon Valley. Tina's career has spanned the development of many wireless industry 1sts for Qualcomm, Microsoft, Nokia, and marchFIRST/USWeb.
EQUISGLOBAL CONSULTING serving the new media industry: Advertising Agencies, PR Firms, Media Planners, Interactive Marketers Our primary objective is to help agents of change navigate the complex telecom industry. We deliver tremendous success for a
Mobile Local Search 2010
The most comprehensive map of the mobile location-based search ecosystem with guidance provided by Nuance®, NAVTEQ®, Acrossair, Qualcomm®, Quattro Wireless, and other leaders in the MLS ecosystem. The insights illuminated are complimented by industry data
Tina Whitfield believes there is one secret to unlocking mobile marketing success. That secret is accessing the treasure trove of customer data stored by wireless carriers and handset manufacturers. (Read more)
Executive Consultant - Mobile Products and Services at AT&T Interactive / YPmobile
From August 1, 2009 until October 1, 2009.
Vice President of Marketing at Vindigo Inc.
From July 1, 2008
Head of Consumer Marketing Programs at Nokia Inc.
From August 1, 2006
Director, Global Alliance Development at MarchFirst/USWeb Inc.
From January 1, 2000
Director, Launch Marketing at Qualcomm Inc.
From May 1, 1997
Education and Qualifications
WirelessKnowledge, a Qualcomm-Microsoft Company. Member of the founding team to bring the 1st mobile Internet technology, applications, and content to North America.
MarchFirst/USWeb. Member of the core team to deliver the 1st WiFi ecommerce solution to sports and entertainment venues for the San Francisco 49rs, NFL, and NBA.
Vindigo. Vice President of Marketing for mobile content company with the flagship Vindigo City Guide 3.0 with 6M users covering 85 metro areas and the largest carrier network in North America.
AT&T Interactive. Consulting on market management and ecosystem partnerships for mobile products and service.
Blog posts and comments by Tina Whitfield
- One in ten Brits will do their Xmas shopping via mobile, 30 Nov 2010
- CTIA Wireless – a must for all mobile marketers, 5 Apr 2010
- What do consumers want in a mobile phone experience?, 15 Mar 2010
- Mobile commerce: should you have a site or an app? , 1 Mar 2010
- Augmented Reality – Impact measurement when Ad Networks have no access, 28 Feb 2010
- Augmented Reality for Mobile Advertising, 7 Feb 2010
- Augmented Reality for Mobile Advertising, 6 Feb 2010
- Apple to developers: iPhone GPS is only for "beneficial information", 6 Feb 2010
- Augmented reality [AR]: The technology is now market ready, 25 Jan 2010
- Augmented Reality [AR] – Enhancing the Usefulness of Mobile Local Search, 18 Jan 2010