NameTina Whitfield
Job TitleCEO
OrganizationEquisGlobal
Member LevelBronze
Member Since18 Mar 2009
Areas of ExpertiseB2B Marketing, E-commerce, Mobile, Multichannel Marketing, Strategy and Planning
Contact Details
Email:
Mobile: +1 914 815 6178

About Me

Tina Whitfield is CEO of EquisGlobal, a consultancy providing guidance on the mobile ecosystem.  Most recently, she authored a comprehensive report - The Ultimage Guide to Location Based Services - covering the ecosystem players in location-based search technologies and advertising for mobile.  Tina served as an executive consultant to Verizon Wireless, AT&T Interactive, and MyShape.com. Previously, Tina was appointed vice president of marketing for the much beloved Vindigo.  Her knowledge is backed by 20 years of marketing, business development, and engineering management experience in San Diego's Telecom Valley and the Bay Area's Silicon Valley.  Tina's career has spanned the development of many wireless industry 1sts for Qualcomm, Microsoft, Nokia, and marchFIRST/USWeb.

My Links

EquisGlobal
EQUISGLOBAL CONSULTING serving the new media industry: Advertising Agencies, PR Firms, Media Planners, Interactive Marketers Our primary objective is to help agents of change navigate the complex telecom industry. We deliver tremendous success for a

Mobile Local Search 2010
The most comprehensive map of the mobile location-based search ecosystem with guidance provided by Nuance®, NAVTEQ®, Acrossair, Qualcomm®, Quattro Wireless, and other leaders in the MLS ecosystem. The insights illuminated are complimented by industry data

Recent Press
Tina Whitfield believes there is one secret to unlocking mobile marketing success. That secret is accessing the treasure trove of customer data stored by wireless carriers and handset manufacturers. (Read more)

Career History

Executive Consultant - Mobile Products and Services at AT&T Interactive / YPmobile
From August 1, 2009 until October 1, 2009.

Vice President of Marketing at Vindigo Inc.
From July 1, 2008

Joined a management team comprised of industry insiders with extensive track records in mobile marketing to drive turn-around of a $10MM application development, publishing, aggregation, and syndication business. Headed marketing strategy and day-to-day operations of corporate and product branding, customer acquisition and retention, public relations, and customer relations.

Head of Consumer Marketing Programs at Nokia Inc.
From August 1, 2006

Provided strategic and operational leadership to global consumer marketing teams supporting the creation and distribution of mobile content, applications, and WAP mobile advertising, and retail in-store.

Director, Global Alliance Development at MarchFirst/USWeb Inc.
From January 1, 2000

Oversaw major brands. Teamed with c-level executives to define go-to-market and financial modeling. Clients - SEGA Dreamcast, SEGA.com, SEGA.net, San Francisco Giants, 3Com Stadium, NFL Networks. A Fortune 100 global firm: technology integration, branding, management consulting. • Generated $310MM in revenue negotiating seven world-wide strategic technology and marketing alliances with Qwest Communications International, Sun Microsystems, Adobe, I2, EMC, Vignette, and IPlanet.

Director, Launch Marketing at Qualcomm Inc.
From May 1, 1997

Qualcomm is a Fortune 100 Company focused on building intellectual property. WirelessKnowledge was the first venture to provide consumers and enterprises mobile Internet services.

Education and Qualifications

WirelessKnowledge, a Qualcomm-Microsoft Company.  Member of the founding team to bring the 1st mobile Internet technology, applications, and content to North America.

MarchFirst/USWeb.  Member of the core team to deliver the 1st WiFi ecommerce solution to sports and entertainment venues for the San Francisco 49rs, NFL, and NBA.

Vindigo.  Vice President of Marketing for mobile content company with the flagship Vindigo City Guide 3.0 with 6M users covering 85 metro areas and the largest carrier network in North America.

AT&T Interactive.  Consulting on market management and ecosystem partnerships for mobile products and service.

Blog posts and comments by Tina Whitfield