Copywriter at Greenbee.com (John Lewis Partnership)

Responsible for writing all customer journey documentation, across both direct mail and email, as well as all acquisition email activity, including fortnightly emails promoting Greenbee Travel.

Assistant Online Marketing Manager at Greenbee.com (John Lewis Partnership)

Management of all email campaign activity, including strategic planning, copywriting, deployment and reporting, across all twelve products to hit agreed acquisition targets. Responsible for implementing and reporting on CRM and eCRM campaigns, in order to hit and exceed budgeted retention rates, as well as optimise cross-sell and up-sell opportunities. Developed and implemented test and learn strategy to increase ROI, open rates, click through rates, click to conversion rates across all email campaigns. Work alongside DM agency to ensure the tone of voice is consistent across all customer touchpoints, and appropriate for the John Lewis Partnership. Product champion for Greenbee Pet Insurance, with responsibilities including sourcing and establishing new commercial partnerships to acquire new customers, as well as planning and implementing other new acquisition marketing initiatives.