|Job Title||Director, Creative Services|
|Member Since||15 Feb 2013|
|Areas of Expertise||Email Marketing, Mobile, Multichannel Marketing, User Experience and Usability, Conversion Rate Optimization|
Wacarra is an expert in creative strategy in the digital direct marketing channels. As the Seattle Creative Director for Responsys, she develops cross-channel campaigns, enhances brand experience and improves program performance for top-notch brands across the retail, branded food, technology and entertainment industries. Wacarra contributes to the Email Insider and New School Marketing Blogs and the Email Experience Council Design Roundtable and was recently published in Target Market Magazine. She's presented at industry conferences like ClickZ Marketing Week, The Email Insider, Email Experience Conference, Online Marketing Summit and the DMA's on strategies for increasing mobile engagement.