|Job Title||Digital Merchandising Manager|
|Member Since||31 Jan 2010|
|Areas of Expertise||Content Marketing and Strategy, E-commerce, Web Analytics|
An experienced, self motivated and creative professional with a wealth of retail experience, including store management, central and localized buying/merchandising, e-commerce content/trading/SEO and category management roles with the leading entertainment retailers and wholesalers.
Besides my retail experience I have a good working knowledge and experience of on-site and off-site SEO techniques, including external link building/internal link architecture and keyword/keyphrase optimization. I also have a strong working knowledge of Google analytics and site performance analysis, HTML/CSS coding and applications including Dreamweaver/Photoshop.
My current role involves managing the commercial offer/content/promotion on over 70 stores, including the official web stores for global artists such as Take That, The Rolling Stones, Lady Gaga, Justin Bieber, Star In The Hood and the official Beats By Dre headphones store.
Managerial, purchasing & merchandising, negotiating, operations, music & entertainment product, marketing, e-commerce, search engine optimization.
Blog comments by wayne horton
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