About Me
Project manager specialised in SEO and Website Management with focus on traffic acquisition, conversion to sales and customer retention. Creative, innovative and experienced in implementing new concepts in order to bring tangible results. Fluent in Spanish and Portuguese.
Specialties: Project Management, Business & Web Development, SEO, PPC, Commercial and Affiliate Deals, Product Management
Career History
Product Manager at Kelkoo
From August 1, 2011 until April 1, 2012.
While at Bravo Media I have also performed the role of Product Manager for Kelkoo Brazil. I worked closely with the local commercial team to ensure the site did reflect local market needs, making sure it was in line with product strategy and that it took full advantage of local commercial opportunities.
As a Product Manager I also dealt with the central SEO team on the local implementation of SEO strategy as well as with the central product team to ensure that a world class consumer proposition was delivered within the local market, feeding in both local needs and critical intelligence from local competitors.
I did cover all aspects of consumer proposition, including content, user experience, functionality, core search technology, and added services.
I was responsible for updating content on the site on a regular basis, ensuring that the website was up to date as well as pushing content for special events in order to increase awareness.
Another aspect of my role at Kelkoo was to create theme pages and guides for special events and to ensure that these did comply with SEO recommendations to increase traffic levels on the site
Senior Project Manager at Bravo Media
From July 1, 2011 and still in this role.
Senior Project Manager in charge of web (sites, hotsites, banners), mobile (layer technology) and digital projects, coordinating and recruiting designers, programmers and creative developers in order to fulfil client's needs. I do manage projects, ensuring that they are completed before their deadline and within budget.
Country Manager Brazil at EasyRoommate Ltd
From July 1, 2010 until June 1, 2011.
Country Manager with focus on business development and traffic acquisition, for Easyroommate/Easyquarto.com.br, #1 flat sharing website.
Managing and optimising budget and resources to establish competitive market positioning, increase revenue and maximise traffic growth. Key roles include:
Budget Management:
- Delivering budget objectives successfully
Search Engine Optimisation:
- Implementation of keyword strategies
- Establishing several improvements onsite
- Content generation
Pay-Per-Click campaigns:
- Strategy definition and Budget management
- Creation of campaigns by Geo Targets
- Ad Copy Optimisation based on Analysis
- Set up of Negative Keywords to prevent irrelevant traffic
Affiliates Management:
- Negotiation with Direct Partners
- Development of Integration Plans
- Affiliate Analysis
SEO Specialist at UCKG Helpcentre & Record TV Network
From April 1, 2009 until May 1, 2010.
SEO Specialist at www.uckg.org (Charity Organisation) Implementation of keywords, link building and content posting. The result was a considerable increase in number of visits, overtaking other websites from the charity in Europe and across the world.
I did also work as an Account Manager & Sales Executive for Record TV Network (Service Provider of UCKG) on a contracting basis.
SEO Specialist at Partybookings.com
From August 1, 2005 until July 1, 2007.
SEO Specialist at www.partybookings.com (British Party Organisers)
Tasks Performed: Text editing, image/presentation design. Implementation of the Meta Robots language that increased the site traffic by about 3 times in 6 months. Bookings started to be made even from abroad.
Education and Qualifications
Organização Educacional Morumbi Sul
Data Processing (Information Technology)
1999 – 2002
Activities and Societies: Participated in the Bridges to Knowledge project sponsored by Collège François-Xavier-Garneau - Quebec, Canada.
Universidade de São Paulo
Instituto de Matemática e Estatísticas
2000
Unix based OS Course