| Website | www.omniture.com/EconsultancyAdobe |
|---|---|
| Member Level | Diamond |
| Company / Organization Type | Vendor / Technology Supplier |
| Areas of Expertise | B2B Marketing, Multichannel Marketing, Search Marketing - Paid (PPC), Web Analytics, Conversion Rate Optimization |
| Industry Focus | Financial Services, Publishing, Media & Entertainment, Retail, Telecommunications, Travel & Leisure |
| Address |
Market House 34-38 Market Street Maidenhead Berkshire SL6 8AD United Kingdom |
| Private or Public? | Publicly Owned |
| Date Established | 1st December 1982 |
Description
The Digital Marketing Business Unit of Adobe Systems Incorporated, is a leading provider of online business optimisation software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Adobe’s Digital Marketing solutions enable customers to capture, store and analyse information generated by their web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes.
The Adobe Digital Marketing Suite consists of comprehensive portfolio of optimisation applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform. The suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can utilise individual products, a combination of products and services or the entire suite.
This platform integrates data from multiple sources including web, mobile and social media interactions as well as CRM, call center and point-of-sale systems. As a result, marketers are empowered to automate highly personalised and relevant customer interactions across multiple touch points, increase the efficiency of marketing processes and spend marketing dollars more efficiency for maximum ROI.
Adobe provide on-demand services to online businesses across a broad range of industries, including automotive, financial services, media, technology and travel. Adobe have over 5,200 Digital Marketing clients with unrivalled 95% customer retention, including large businesses such as Lastminute.com, IKEA, John Lewis, BT, Vodafone, Expedia, Harrods & Microsoft.
Adobe is the pioneer of on-demand Web Analytics technology and the only supplier to receive a market leader rating by all four industry analysts; Jupiter, Forrester, Gartner and IDC.
Client List
RETAIL, Tesco, Sainsbury, IKEA, John Lewis, Argos, Harrods, Carphone Warehouse, Waitrose, Sony, Ted Baker, TELCO, BT, Vodafone, Nokia, easymobile.com, MEDIA, BBC.com, BSkyB, FT.com, ITV.com, Channel 4, Trinity Mirror, TRAVEL, BA.com, Lastminute.com, Expedia, Center Parcs, Thomas Cook, Emirates Group, Opodo, Eurostar, AUTOMOTIVE, Ford, VW, Mercedes, Audi, GM, Volvo, Saab, TECHNOLOGY, HP, Dell, Oracle, SAP, and of course Adobe.
Awards
Crossroads A-List Award
Network Computing Well-Connected Award
Network Computing Editor’s Choice Award
Codie Awards Finalist
ClickZ Marketing Excellence Award
Reports featuring Adobe Digital Marketing
- Web Analytics Buyer's Guide 2012, 12 Dec 2011
- Marketing Attribution Management Buyer's Guide, 31 May 2011
- Multivariate Testing Buyer's Guide, 11 May 2011
- PPC Bid Management Technology Buyer's Guide , 1 Aug 2010
- Web Analytics Buyer's Guide 2010, 6 Jan 2010
- User Experience Supplier Showcase September 2009, 17 Sep 2009
- Search & Bid Management Supplier Showcase March 2009, 27 Mar 2009
- PPC Bid Management Technology Buyer's Guide 2009, 22 Mar 2009
- Web Analytics Supplier Showcase February 2009, 5 Feb 2009
- Web Analytics Buyer's Guide 2008, 6 Nov 2008
Supplier Showcases Adobe Digital Marketing has presented at
- PPC (Paid Search Marketing) Supplier Showcase, 29 Oct 2009
- Content Targeting & Site Optimization Supplier Showcase, 29 Oct 2009
- User Experience Supplier Showcase, 17 Sep 2009
- Search & Bid Management Tools Supplier Showcase, 24 Mar 2009
- Web Analytics Supplier Showcase, 5 Feb 2009
- Paid Search Marketing Supplier Showcase, 23 Oct 2008
- User Experience Supplier Showcase, 23 Oct 2008
- Behavioural Targeting Supplier Showcase, 15 May 2008
- Web Analytics Supplier Showcase, 17 Apr 2008
- Web Measurement and Analytics solutions Supplier Showcase, 3 Jul 2007
Events Adobe Digital Marketing has sponsored
- Digital Cream London, 15 Mar 2012
- Innovation Awards 2012 Ceremony, 23 Feb 2012
- Digital Cream Singapore, 10 Nov 2011
- Peer Summit 2011 Chicago, 6 Oct 2011
- Digital Cream 2011 London, 8 Mar 2011
- Peer Summit 2011 New York, 2 Jun 2011
- JUMP 2011 London, 12 Oct 2011
- JUMP 2010, 13 Oct 2010
- Digital Cream 2010, 3 Mar 2010
- Online Marketing Masterclasses 2009, 18 Nov 2009
Jobs posted by Adobe Digital Marketing
- Optimization Manager, 6 Feb 2012
- Marketing Campaigns Manager, 9 Jan 2012
- Digital Marketing Executive, 9 Jan 2012
Blog posts and comments by Adobe Digital Marketing
- Google, Facebook, PayPal and Microsoft join forces to fight phishing, Jonathan Beeston, 30 Jan 2012
- Brands are finding new budgets for Facebook advertising , Jonathan Beeston, 30 Jan 2012
- Choosing attribution technology - five things to consider, Tracey Daley, 18 Jan 2012
- CTR from mobile search is three times higher: study, Jonathan Beeston, 9 Jan 2012
- Overcomplicating your AdWords account, Jonathan Beeston, 27 Sep 2011
- Overcomplicating your AdWords account, Jonathan Beeston, 27 Sep 2011
- Brand bidding on Adwords is ok, rules EU in Interflora vs M&S case, Jonathan Beeston, 26 Sep 2011
- Five steps to great community engagement, Jonathan Beeston, 26 Sep 2011
