Aprimo (Teradata)

Website	www.aprimo.com
Member Level	Enterprise
Company / Organization Type	Vendor / Technology Supplier
Areas of Expertise	Email Marketing, Multichannel Marketing, Customer Experience, Marketing Automation
Industry Focus	Consumer Goods, Financial Services, Healthcare & Pharmaceutical, Retail, Technology
Address	206 Marylebone Road London NW1 6LY United Kingdom
Private or Public?	Publicly Owned
Date Established	1st January 1998

Description

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organisation, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionise their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

Client List

Aviva, Bank of America, E.ON, Johnson Financial Group, King Pharmaceutical, Lending Tree, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros. (Time Warner)