| Website | www.aprimo.com |
|---|---|
| Member Level | Platinum |
| Company / Organization Type | Vendor / Technology Supplier |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Customer Experience, Marketing Automation |
| Industry Focus | Consumer Goods, Financial Services, Healthcare & Pharmaceutical, Retail, Technology |
| Address |
206 Marylebone Road London NW1 6LY United Kingdom |
| Private or Public? | Publicly Owned |
| Date Established | 1st January 1998 |
Description
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organisation, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionise their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.
Client List
Aviva, Bank of America, E.ON, Johnson Financial Group, King Pharmaceutical, Lending Tree, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros. (Time Warner)
Reports featuring Aprimo (Teradata)
- Marketing Automation Buyer's Guide, 17 Aug 2011
- Multichannel Campaign Management Buyer's Guide, 17 May 2010
Events Aprimo (Teradata) has sponsored
- Digital Cream 2011 London, 8 Mar 2011
- The Future of Digital Marketing 2011, 15 Jun 2011
- JUMP 2010, 13 Oct 2010
Press Releases from Aprimo (Teradata)
- Aprimo CMO Lisa Arthur Honoured for Industry Leadership, 16 May 2012
- APRIMO OFFERS CUSTOMERS NEW SOFTWARE CERTIFICATION BOOTCAMPS, 26 Apr 2012
- ‘Integrate Your Marketing to Accelerate and Improve Results’ - A tutorial lead by Aprimo Vice President Marc Schroeder at the Retail Week Conference 14/15 March, 12 Mar 2012
- ‘Integrate Your Marketing to Accelerate and Improve Results’ - A tutorial lead by Aprimo Vice President Marc Schroeder at the Retail Week Conference 14/15 March, 12 Mar 2012
- Aprimo Showcases Its New Real-Time Offer Management Solution at Upcoming Events, 28 Feb 2012
- Aprimo Enhances Campaign Management With Strategic Data From Third-Party Databases, 22 Feb 2012
- Aprimo Positioned as Leader in Analyst Firm’s Magic Quadrant for Marketing Resource Management , 22 Feb 2012
- Aprimo builds an effective relationship marketing platform for US motor sports giant ISC, 9 Dec 2011
- Aprimo ‘LEADER Seminar’ with the International Speedway Corporation, 9 Dec 2011
