| Website | www.b2balliance.info |
|---|---|
| Member Level | Silver |
| Company / Organization Type | Other Supplier |
| Areas of Expertise | B2B Marketing |
Description
The B2B Best Practice Alliance is an association of trade bodies charged with promoting best practice in B2B. The member bodies are the Association of B2B Agencies (ABBA), Business Press Auditing Worldwide (BPAW), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Institute Of Direct and Digital Marketing (IDM), and the Market Research Society (MRS).
The B2B best practice content of each association is freely available through the Alliance site, including some content that is otherwise restricted. The purpose of the Alliance is to raise standards in B2B Marketing by making best practice content available to all - from the smallest comapny and sole traders upwards, who would not typically join an association, through to staff in larger companies who may not have expertise across all facets of B2B Marketing.
Events B2B Best Practice Alliance has sponsored
- FUNNEL 2011, 1 Nov 2011
