| Website | http://www.draftfcb.co.uk |
|---|---|
| Member Level | Platinum |
| Company / Organization Type | Agency / Consultancy (Full Service) |
| Areas of Expertise | Email Marketing, Online Advertising, Search Marketing - Paid (PPC), Community Management, Web Design |
| Industry Focus | Financial Services, Food & Drink, Retail, Technology, Travel & Leisure |
| Address |
Sweeps Building 34 Leather Lane, Clerkenwell London EC1N 7SQ United Kingdom |
| Number of Staff | 151-500 |
| Private or Public? | Publicly Owned |
Description
Draftfcb London “Fuelled by Blue Barracuda” is part of Draftfcb, the first fully integrated, global marketing communications agency to operate against a single P&L. Its network spans 96 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognises the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioural, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM.
Draftfcb London employs 180+ multi-disciplined professionals in London (UK) and Tallin (Estonia) skilled in advertising, CRM & eCRM, retail marketing, digital creative production and media planning and buying. Clients include, SC Johnson, NIVEA Beiersdorf, Kraft, PostOffice, Boeing, and TD Waterhouse. New clients include Taco Bell, TheCoca-Cola Company, Bausch + Lomb, eBay and Roche. The London agency’s leadership team consists of Kate Howe, president; Martin Talks, president digital; Simon Calvert, global chief planning officer and Mark Fiddes, executive creative director.
Client List
Coca cola, Beiersdorf, eBay, Roche Pharmaceuticals, Taco Bell, Pizza Hut, Nectar, T-Mobile, T.G.I. Friday's, The Financial Times, Hamleys, FancyDress.com, Getty Images, Fat Face, and Kiddicare
Blog comments by Draftfcb London, fuelled by Blue Barracuda
- Why social customer service will come of age in 2012, Vladimir Ivanovic, 9 Jan 2012
- The end of tech blogging?, Vladimir Ivanovic, 4 Jan 2012
