| Website | http://www.bluelatitude.net/ |
|---|---|
| Member Level | Platinum |
| Company / Organization Type | Agency / Consultancy (Strategy / Management Consultancy) |
| Areas of Expertise | Multichannel Marketing, Social Media, Strategy and Planning, User Experience and Usability, Web Analytics |
| Industry Focus | Financial Services, Healthcare & Pharmaceutical, Publishing, Media & Entertainment, Retail, Travel & Leisure |
| Address |
2-6 Northburgh Street London EC1V 0AY United Kingdom |
| Number of Staff | 31-60 |
| Annual Turnover | £5m-£20m |
| Date Established | 1st August 2002 |
Description
Blue Latitude is a marketing consultancy, with world-class healthcare experience.
We help our clients drive growth, innovation and business performance by improving their customer experiences, agility and efficiency.
Our starting point is always the audience. We provide insight about the customer's behaviour, needs, motivations and actions in a multi-channel, ever developing, data driven world.
Our solutions and service offering falls into four areas:
1. Strategy - defining the direction
2. Innovation - creating the solution
3. Support - assisting implementation
4. Optimisation - evaluation and improvement
We build multidisciplinary teams (drawing on core capabilities - research, strategy, user experience, analytics, project management and training) and have delivered projects in over thirty territories, across four continents.
We are independent. We have no vested interest in technologies, tools, and tactics and do not offer design, build or integration in-house. This ensures that the recommendations we make the specifications we develop and the measurement services we provide are in our clients' best interest.
Client List
American Express, Amgen, Astellas, BBC, Baxter Healthcare, Bayer Schering, Bristol Myers Squibb, Cancer Research UK, CMC Markets, Deutsche Bank, Eli Lilly, GE Healthcare, Janssen, MSD, Pfizer, Roche, Sanofi Aventis, and Shire Pharmaceuticals
Reports featuring Blue Latitude
- The Impact of Digital Beyond Sales and Marketing, 7 Oct 2010
Events Blue Latitude has sponsored
- Digital Cream 2011 London, 8 Mar 2011
- Digital Cream 2010, 3 Mar 2010
Press Releases from Blue Latitude
- buzzumi Launches Video Chat on Twitter, 6 Dec 2011
Jobs posted by Blue Latitude
- Associate Digital Consultant, 2 May 2012
Blog comments by Blue Latitude
- EU cookie law: three approaches to compliance, Chris Field, 5 Mar 2012
