| Website | www.globaldawn.com |
|---|---|
| Member Level | Gold |
| Company / Organization Type | Vendor / Technology Supplier |
| Industry Focus | Gaming & Gambling, Publishing, Media & Entertainment, Retail, Travel & Leisure |
| Number of Staff | 31-60 |
| Date Established | 1st January 2010 |
Description
Global Dawn started out looking to address a significant question… How can businesses serve each online customer individually? After all, there are 2 billion of them!
The solution: use social data to understand human behaviour.
We have created a ‘smart brain’ that uses the vast amounts of rich social data available to deliver highly relevant content, messaging and experiences. We’ve spent the last two years working out how you can best serve each of your customers individually - finding those customers who are interested in you from millions of social network users, connecting them to your business, and tailoring their experience to ensure that all interactions on your site are personal. And to make that as simple a process as possible, we deliver all of this via a suite of digital marketing tools.
Harnessing unparalleled ‘Big Data’ from social networks (including Facebook, Twitter and LinkedIn), Global Dawn offers easy-to-use plugins to existing sites that will help clients achieve their objectives: whether that’s acquiring or activating new customers, keeping the ones you have, encouraging them to refer their friends, or simply generating more revenue.
Blog posts and comments by Global Dawn
- Social data is the honey badger of personalisation, Jonathan Lakin, 21 Mar 2013
- Social data is the honey badger of personalisation, Jonathan Lakin, 19 Mar 2013
- Social data is the honey badger of personalisation, Jonathan Lakin, 19 Mar 2013
