| Website | www.logantod.com |
|---|---|
| Member Level | Platinum |
| Company / Organization Type | Agency / Consultancy (Full Service) |
| Areas of Expertise | Strategy and Planning, Web Analytics, Customer Experience |
| Industry Focus | Financial Services, Publishing, Media & Entertainment, Retail, Travel & Leisure |
| Address |
7 More London Riverside London SE1 2RT United Kingdom |
| Date Established | 1st April 2002 |
Description
In March 2012 Logan Tod & Co was acquired by PwC’s consulting division to spearhead its Digital Analytics and Optimisation growth. The agreement creates an exciting opportunity to combine the market leading capabilities of Logan Tod & Co with the existing PwC skills in strategy and consumer, as well as adding additional reach and resources. This means we are uniquely placed to offer clients a dynamic and comprehensive end to end service.
PwC’s Logan Tod & Co Digital Analytics & Optimisation team now provides diagnostics of clients’ ecommerce operations, through detailed investigation of online ‘Big Data,’ to thoroughly understand their customers’ multichannel behaviour.
We pride ourselves on our objectivity, analytical skills and our practical approach to clients’ issues. Our global network means that we can advise on all aspects of digital strategy, from the psychology of the customer, to technology, to operational change.
Client List
We have a vast range of clients across most sectors, including:, Argos, Asda, ASOS.com, BBC Worldwide, BOOTS, British Airways, BUPA, Chartis, Clarks International, De Beers, Debenhams, Europcar, Fat Face, Harrods, Holidaybreak, Kitbag, Lakeland, Lands' End, Liberty, M and M Direct, Matalan, Monsoon, Mothercare, Nestle, Orange Switzerland, Paddy Power, Pearson, RBS Insurance, Reiss, RS Components, Sainsburys, Santander, Shop Direct, SKY, Sony, Swiftcover, and Thompson & Morgan
Reports featuring PwC's Logan Tod
- Marketing Attribution Management Buyer's Guide, 31 May 2011
Events PwC's Logan Tod has sponsored
- Digital Cream London, 15 Mar 2012
- Digital Cream 2011 London, 8 Mar 2011
- JUMP 2011 London, 12 Oct 2011
- JUMP 2010, 13 Oct 2010
Press Releases from PwC's Logan Tod
- Logan Tod & Co joins PwC to Spearhead Digital Analytics Growth, 15 Mar 2012
- Britons’ Love of eCommerce to Flourish, Whilst Tablets Set the Pace in 2012, 5 Jan 2012
Blog posts by PwC's Logan Tod
- Why you need a tablet strategy in 2012, Matthew Tod, 15 Feb 2012
