| Website | www.logantod.com |
|---|---|
| Member Level | Platinum |
| Company / Organization Type | Agency / Consultancy (Full Service) |
| Areas of Expertise | Strategy and Planning, Web Analytics, Customer Experience |
| Industry Focus | Financial Services, Publishing, Media & Entertainment, Retail, Travel & Leisure |
| Address |
22 Long Acre Covent Garden London WC2E 9LY United Kingdom |
| Number of Staff | 16-30 |
| Date Established | 1st April 2002 |
Description
Logan Tod & Co. is Europe's leading online performance optimisation and analytics consultancy, delivering guaranteed revenue and gross profit improvement for the ecommerce operations of leading retail and consumer brands.
At Logan Tod we create and implement improvement programmes by identifying and quantifying the true online constraints for clients’ businesses, which in turn accelerate growth and enable higher profit.
Our expertise lies in the unparalleled and detailed investigation of clients’ online and offline data to completely understand their customers’ needs, plus our understanding of marketing attribution and effectiveness using a proven framework.
Our company works with clients to maximise results from online investment through improved conversion, enhanced website efficiency and targeted customer acquisition. A deep understanding of the technology needed to convert 'interest into action' enables Logan Tod & Co. to deliver more sales, leads, registrations and cost savings for clients.
What makes the Logan Tod & Co offer unique?
Through our work with over 150 retail clients spanning nine years we have assembled a propriety set of:
– Practical skills and real in-depth experience of the real world of online retail
– Proven analysis tools and approaches that significantly speed up investigation
– Benchmarks and norms to diagnose issues and plan improvements
– Methodologies and processes clients can use to accelerate their improvement programme
– Research and Intellectual Property that improve upon the best practice in the market
– Partnerships with analytics and technology vendors
– Advanced data gathering and management techniques
All this expertise and knowledge is harnessed to identify and unblock the bottlenecks and constraints within clients’ online
sales channels, and hereby mobilise faster more profitable growth.
Client List
We have a vast range of clients across most sectors, including:, Argos, Asda, ASOS.com, BBC Worldwide, BOOTS, British Airways, BUPA, Chartis, Clarks International, De Beers, Debenhams, Europcar, Fat Face, Harrods, Holidaybreak, John Lewis Insurance, Kitbag, Lakeland, Lands' End, Liberty, M and M Direct, Matalan, Monsoon, Mothercare, Nestle, Orange Switzerland, Paddy Power, Pearson, RBS Insurance, Reiss, RS Components, Sainsburys, Santander, Shop Direct, SKY, Sony, Swiftcover, Thompson & Morgan, and Waitrose Wine Direct
Reports featuring Logan Tod & Co
- Marketing Attribution Management Buyer's Guide, 31 May 2011
Events Logan Tod & Co has sponsored
- Digital Cream London, 15 Mar 2012
- Digital Cream 2011 London, 8 Mar 2011
- JUMP 2011 London, 12 Oct 2011
- JUMP 2010, 13 Oct 2010
Press Releases from Logan Tod & Co
Blog comments by Logan Tod & Co
- H&M e-commerce launch disappoints #sitereview, Mark Pinkerton, 29 Sep 2011
