| Website | http://www.redeye.com |
|---|---|
| Member Level | Platinum |
| Company / Organization Type | Other Supplier |
| Areas of Expertise | Email Marketing, User Experience and Usability, Web Analytics, Conversion Rate Optimization |
| Industry Focus | Gaming & Gambling, Government & Public Sector, Retail, Travel & Leisure |
| Address |
Oak House Crewe Hall Farm Crewe Cheshire CW1 5UE United Kingdom |
| Date Established | 1st October 1997 |
Description
RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability.
The unique services we offer help clients understand their customers and target them effectively.
RedEye is the leader in behavioural email. Behavioural email integrates web analytics data with email marketing to send relevant and targeted email campaigns based on a user's individual online browsing behaviour.
Targeting consumers based on their website browsing behaviour enables marketers to personalise emails. Abandoned basket is just one of the behavioural programmes we offer to engage with users based on online behaviour.
Using behavioural email ensures all email communication is relevant and timely to each individual customer. This solves deliverability problems and helps clients receive white list status. Ultimately behavioural email improves conversion, ROI and has resulted in incremental sales of 20%.
The biggest block to rolling out a successful behavioural email program is the complication of data integration. At RedEye our single database approach including all website data, all channel data, all email data and transactional data, bypasses this block.
Unique in the industry, RedEye’s integrated database allows you send out hundreds of different variables of behavioural email including customer value, purchase history and visiting a specific page.
RedEye has recently launched Behavioural Email onDemand, a self-service solution enabling companies to send basic behavioural email programmes such as basket abandonment.
With 85% of consumers abandoning an online purchase, retargeting to these users via email marketing is the best way to recapture lost sales. A behavouiral email such as basket abandonment can achieve a 20% conversion to sale.
For more details on Behavioural Email onDemand visit ondemand.redeye.com.
Client List
Sainsbury's Bank, Legal and General, eSure, RBS, Kwik-Fit, Asda, Interflora, Hotel Chocolat, BVG Airflo, Wilkinson, Monarch, Butlins, Haven, Macdonald Hotels, Warner Breaks, COI, DCSF, Business Link, and Direct Gov.
Awards
Best Use of Email, NMA Effectiveness Awards 2010
Shortlisted, Econsultancy Innovation Awards, Innovation in Email Marketing
Best Use of Email, Revolution Awards 2012
Reports featuring RedEye
- Email Marketing Platforms Buyer's Guide 2012, 24 Jan 2012
- Web Analytics Buyer's Guide 2012, 12 Dec 2011
- User Experience Buyer's Guide 2011, 21 Feb 2011
- Email Marketing Platforms Buyer's Guide 2010, 27 Oct 2010
- Web Analytics Buyer's Guide 2010, 6 Jan 2010
- Email Marketing Platforms Buyer's Guide 2009, 18 Sep 2009
- User Experience Buyer’s Guide 2009, 25 Jun 2009
- Web Analytics Buyer's Guide 2008, 6 Nov 2008
- Email Marketing Platforms Buyer's Guide 2008, 19 Aug 2008
- Usability and Accessibility Buyer's Guide 2008, 16 Jun 2008
Events RedEye has sponsored
- JUMP 2012 London, 10 Oct 2012
- JUMP 2011 London, 12 Oct 2011
- JUMP 2010, 13 Oct 2010
- Digital Cream 2010, 3 Mar 2010
- Online Marketing Masterclasses 2009, 18 Nov 2009
- The Future of Digital Marketing 2009, 17 Jun 2009
Press Releases from RedEye
Blog posts and comments by RedEye
- How will the new “cookie” tracking regulations affect email?, Tim Roe, 17 May 2012
- How will the new “cookie” tracking regulations affect email?, Tim Roe, 17 May 2012
- How to survive the transition to digital direct response, Mark Patron, 9 May 2012
- Is time running out for email append?, Tim Roe, 8 May 2012
- Is time running out for email append?, Tim Roe, 3 May 2012
- Email marketing: five strategies to drive relevance, Matthew Kelleher, 11 Apr 2012
- Email delivery rates drop 6% to 76.5% in the second half of 2011, Tim Roe, 21 Mar 2012
- The importance of speed for mobile commerce, Andrew Stockwell, 1 Mar 2012
- Don Tapscott on privacy and the new web, Mark Patron, 14 Feb 2012
- IAB study reveals 44% of those surveyed use mobile to respond to TV ads, Andrew Stockwell, 1 Feb 2012
