| Website | http://www.tagman.com/ |
|---|---|
| Member Level | Gold |
| Company / Organization Type | Vendor / Technology Supplier |
| Areas of Expertise | Affiliate Marketing, E-commerce, Multichannel Marketing, Online Advertising, Web Analytics |
| Industry Focus | Automotive, Financial Services, Retail, Travel & Leisure |
| Address |
170-172 Tower Bridge Road London SE1 3LS United Kingdom |
| Number of Staff | 61-150 |
| Date Established | 1st January 2004 |
Description
TagMan is the single-tag solution to the problems of online campaign tracking. By acting as a single tag and interface through which tags can be deployed to an advertiser’s web site, online marketers can save time and money in the way they track campaigns and see how all online channels are working together.
A single TagMan tag replaces all the tracking pixels on an advertiser web page used to track, for example, natural search, paid search, affiliates, display, email or site analytics. These tags are housed inside the TagMan container and can be managed directly through a browser-based interface.
This allows tags to be added, edited or removed direct from the web page in question in seconds, without troubling IT resource, which also means complete freedom to switch between tag providers such as ad servers, CPA networks and analytics companies.
Then, since the tags from all channels sit in the same system, advertisers and their agencies can track the full customer journey and tell which channel delivered a particular user much more effectively. This allows complete deduplication between CPA commission payments and attribution of credit/commission across all online channels.
TagMan won the Econsultancy Innovation Award for web analytics where the judges said: “The creation of a single system and interface through which tags can be deployed is a significant innovation that can help remove the burden caused by the proliferation of tags as well as enabling complete campaign tracking.”
Clients include online advertisers and agencies in the UK, US and Germany, including Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Alliance & Leicester.
Client List
Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook, Alliance & Leicester, and Sporting Index
Awards
2008 Econsultancy Innovation Award - Web analytics category
Reports featuring TagMan
- Marketing Attribution Management Buyer's Guide, 31 May 2011
- Web Analytics Buyer's Guide 2010, 6 Jan 2010
- Web Analytics Buyer's Guide 2008, 6 Nov 2008
Events TagMan has sponsored
- JUMP 2012 London, 10 Oct 2012
- Digital Cream London, 15 Mar 2012
- Peer Summit 2011 New York, 2 Jun 2011
Blog posts and comments by TagMan
- Assessing the impact of Google Secure Search (SSL), Paul Cook, 12 Mar 2012
- Credit where it’s due: dealing with the myths of attribution, Paul Cook, 16 Feb 2012
- Credit where it’s due: dealing with the myths of attribution, Paul Cook, 15 Feb 2012
- Cookie compliance: Econsultancy analyses the latest ICO guidance, Paul Cook, 14 Dec 2011
