| Website | www.tractionplatform.com |
|---|---|
| Member Level | Silver |
| Company / Organization Type | Vendor / Technology Supplier |
| Areas of Expertise | Email Marketing, Multichannel Marketing |
| Industry Focus | Consumer Goods, Financial Services, Government & Public Sector, Publishing, Media & Entertainment, Travel & Leisure |
| Address |
G.17, 31 Clerkenwell Close London UK EC1R 0AT United Kingdom |
Description
Traction is a unique, award winning, industry-leading integrated multichannel digital marketing platform. Traction helps brands to interact with, gain insight and target customers more effectively using a variety of digital media channels. Traction has flexible campaign management features for email marketing, online promotions, mobile marketing, social media and iTV providing a way to centralise the capture of insights and data about customers, offering a single customer view, whenever they engage with a brand’s digital marketing campaigns. You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel.
Since its inception, the Traction team has managed the campaigns and customer databases of some of the world’s biggest names such as Unilever, Diageo, Cadbury, Audi, Adobe and Vue Cinemas.
Traction won the KPMG Digital Export Leaders category at the 2008 Australian B&T Awards and was named one of BRW’s Top 20 start-up companies in 2005.
Events Traction Platform has sponsored
- JUMP 2011 London, 12 Oct 2011
