|Date||September 11 2013 (1:00pm – 2:00pm EDT)|
|Duration||About 1 hour|
About the event
Join New York Times best selling author Jay Baer, and digital marketing brainiacs Mike Corak and David St. John Tradewell, for this fast-paced Econsultancy Webinar that will make a measurable difference in your company's content marketing success. You might ask "Why would these three marketers give away this much knowledge?" Who really knows, but you'll be glad they did.
Webinar attendees will take away the following insights:
1. How to refocus your content efforts around help, not hype
2. How to better understand your customers, and develop laser insights on what topics to create content about
3. How to pick the right content execution for each topic
4. How to use social media to promote your content, and vice versa
5. How to integrate your content marketing efforts for maximum return (a content marketer's best friend)
6. How to measure the impact of your content efforts
7. Trends and best practices for staffing your content marketing efforts
8. How much should you be spending on content in 2014?
Speaker: Jay Baer, author NY Times best Seller "YouTility
Speaker: Mike Corak, EVP of Strategy, ethology
Moderator: David St. John Tradewell, VP of Client Development, Econsultancy
Plus… There's More
Interested in receiving a signed copy of YOUTILITY? Submit a question via twitter using the hashtag #askjaybaer and you'll be entered to win one of 10 signed copies. We may even use your question in the webinar and give you a shout!
Jay Baer - Convice & Convert Jay Baer is a hype-free marketing strategist, acclaimed keynote speaker, and best selling author. A founder of five companies, Jay is President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has advised more than 700 companies since 1994, including 30 Fortune 500 corporations. His new business book Youtility: Why Smart Marketing is About Help Not Hype reached #3 on the New York Times best seller list. He was also named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource.
MIKE CORAK – EVP, STRATEGY, ETHOLOGY Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Ave, serving a range of industries and organizations, including many Fortune 500 enterprises. Previously, he served as a senior strategic planner at iCrossing, working with most of the agency's largest clients. Corak's results-oriented work has been recognized by his peers. His awards include "Email Campaign of the Year" from the EEC (Email Experience Council), part of the Direct Marketing Association (DMA), and "Best Consumer Products Website of the Year" by the American Business Association for his work with Nike. Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education.
Free to Attend
Contact us at firstname.lastname@example.org